WPP Plc is a global leader in advertising and marketing services, providing a comprehensive range of communication solutions to clients across various industries
The company specializes in creating and implementing integrated marketing strategies that encompass advertising, digital marketing, public relations, media buying, and customer engagement. WPP operates through a network of agencies and subsidiaries, allowing it to deliver innovative and effective campaigns that enhance brand visibility and drive customer engagement. With a focus on data-driven insights and creative excellence, WPP collaborates with brands to navigate the complexities of the modern marketplace and achieve their business objectives.
Amazon Music and WPP (NYSEWPP) today unveil “Louder Than Cancer,” a groundbreaking initiative uniting top global artists to harness the power of music in recognition of World Cancer Day with creative leadership from WPP's Grey Health, talent marketing agency FIMI Group, and the Amazon Ads Brand Innovation Lab. The campaign builds upon the impactful “The Most Beautiful Sound,” campaign, which captured the sound of cancer cells being destroyed for the first time ever, offering an inspiring symbol of hope and progress in the fight against this disease.
The Coca-Cola Company (KO) is a global leader in the beverage industry. With a strong global presence and a diversified product portfolio, Coca-Cola stands out as a reliable investment option even during uncertain market conditions.
Omnicom Group and Interpublic Group are nearing a $13–$14 billion merger to create the largest advertising company, reshaping the industry amidst AI challenges and competition.
According to Fitch analysts, uncertainty surrounding disposable income prospects along with shrinking household wealth has led to Chinese consumers prioritizing "value-for-money" products over non-essential expenditures.
WPP (NYSEWPP) today announces the appointment of Philip Jansen to its Board as a Non-Executive Director and Chair-designate. He will join the Board on 16 September 2024 and will succeed Roberto Quarta as Non-Executive Chair of WPP from 1 January 2025.
Earlier this month, a Ferrari NV (NYSE ) executive received suspicious WhatsApp messages from a deepfake impersonating CEO Benedetto Vigna. The scam, aimed at discussing a confidential acquisition, was identified due to mechanical intonations and a different phone number.
The Cannes Lions International Festival of Creativity today named WPP (NYSEWPP) as Creative Company of the Year for 2024, with Ogilvy taking home Creative Network of the Year.
KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group (CMI), the global healthcare media strategy agency and part of WPP (NYSEWPP), today announced a groundbreaking new video attention partnership. CMI’s portfolio of major pharmaceutical clients can now access KERV’s market-leading, next-generation online video, display, and connected TV (CTV) advertising technology, along with KERV’s proprietary Active Attention Index scoring and metrics to drive enhanced engagement and optimize towards deterministic attention-based performance for their video advertising campaigns.
WPP (NYSEWPP) today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS).
WPP (NYSEWPP) is today announcing the next phase of its strategy to capture the opportunities offered by AI, maximise the potential of creative transformation and deliver faster growth, higher margins and improved cash generation.
WPP (NYSEWPP) today announces the launch of a new video podcast series hosted by WPP's Chief Creative Officer, Rob Reilly. Titled ‘Screaming Creativity’, the podcast will inform, entertain and inspire listeners through frank conversations on creativity in all its forms.
WPP (NYSEWPP) today announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers. As WPP’s first dedicated digital experimentation partnership and Optimizely’s first global strategic partnership, the announcement demonstrates the two organisations’ commitment to supporting clients in delivering optimised digital experiences to each and every customer.
