Articles from WPP

Amazon Music and WPP (NYSEWPP) today unveil “Louder Than Cancer,” a groundbreaking initiative uniting top global artists to harness the power of music in recognition of World Cancer Day with creative leadership from WPP's Grey Health, talent marketing agency FIMI Group, and the Amazon Ads Brand Innovation Lab. The campaign builds upon the impactful “The Most Beautiful Sound,” campaign, which captured the sound of cancer cells being destroyed for the first time ever, offering an inspiring symbol of hope and progress in the fight against this disease.

WPP (NYSEWPP) today reported its 2024 Third Quarter Trading Update.

WPP (NYSEWPP) today reported its 2024 Interim Results.

WPP (NYSEWPP) today announces the appointment of Philip Jansen to its Board as a Non-Executive Director and Chair-designate. He will join the Board on 16 September 2024 and will succeed Roberto Quarta as Non-Executive Chair of WPP from 1 January 2025.

The Cannes Lions International Festival of Creativity today named WPP (NYSEWPP) as Creative Company of the Year for 2024, with Ogilvy taking home Creative Network of the Year.

WPP (NYSEWPP) today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS).

WPP (NYSEWPP) today reported its 2024 First Quarter Trading Update.

WPP (NYSEWPP) today reported its 2023 Preliminary Results.

WPP (NYSEWPP) is today announcing the next phase of its strategy to capture the opportunities offered by AI, maximise the potential of creative transformation and deliver faster growth, higher margins and improved cash generation.

WPP (NYSEWPP) today reported its 2023 Third Quarter Trading Update.

WPP (NYSEWPP) today announces the launch of a new video podcast series hosted by WPP's Chief Creative Officer, Rob Reilly. Titled ‘Screaming Creativity’, the podcast will inform, entertain and inspire listeners through frank conversations on creativity in all its forms.

WPP (NYSEWPP) today announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers. As WPP’s first dedicated digital experimentation partnership and Optimizely’s first global strategic partnership, the announcement demonstrates the two organisations’ commitment to supporting clients in delivering optimised digital experiences to each and every customer.

WPP (NYSEWPP) today reported its 2023 Interim Results.

WPP (NYSEWPP) and Spotify today announced a new global strategic partnership that will enable WPP to offer its clients early access to Spotify’s innovative ad products, first-party intelligence and creative ways to reach engaged audiences at scale.

NVIDIA and WPP (NYSEWPP) today announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.

WPP (NYSEWPP) today reported its 2023 First Quarter Trading Update.

WPP (NYSEWPP) today announces the acquisition of amp, one of the world’s leading sonic branding companies.

WPP (NYSEWPP) today announces that leading global investment firm KKR has made a growth investment in FGS Global, the strategic advisory and communications consultancy in which WPP is a majority shareholder.

WPP (NYSEWPP) today announced a new partnership with Braze, the comprehensive customer engagement platform that powers interactions between consumers and brands. The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement. Working together, WPP and Braze will help joint clients drive customer activation, retention and loyalty strategies.

WPP (NYSEWPP) today announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris.

WPP (NYSEWPP), supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.

WPP (NYSEWPP) today announces the acquisition of Goat, one of the world’s leading influencer marketing agencies.

WPP (NYSEWPP) announces today that it has acquired 3K Agentur für Kommunikation (3K), one of the leading healthcare specialist PR agencies in Germany. 3K will become part of the Hill+Knowlton Strategies (H+K) global network, strengthening its healthcare presence in Europe and expanding its operations in Germany.

WPP (NYSEWPP) today reported its 2022 Preliminary Results.

WPP (NYSEWPP) and BigCommerce NASDAQ: BIGCNASDAQBIGC)

WPP (NYSEWPP) today announced it has partnered with Stripe to develop new commerce and payments solutions on behalf of joint clients. With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.

WPP (NYSEWPP) was today named in the 2023 Bloomberg Gender-Equality Index (GEI) for the fifth consecutive year.

WPP (NYSEWPP) today announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.

WPP (NYSEWPP) will create a world-class workspace for its people in Atlanta’s historic Old Fourth Ward neighborhood with the development of a new Campus.

WPP (NYSEWPP) today announces that it is acquiring Diff, a leading commerce agency based in Montreal, Canada.

Unite, WPP’s (NYSEWPP) LGBTQ+ community, and Choreograph, WPP’s global data products and technology company, today launched Beyond the Rainbow, a new study into LGBTQ+ marketing and its future. The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising. Beyond the Rainbow is intended to equip brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

WPP (NYSEWPP) has partnered with SeeHer, the leading global movement to accurately portray women in marketing, advertising, media and entertainment, to unveil “Health On Her Terms (HOHT).” Released today, the new research study reveals critical gaps and opportunities focused on women and people who identify as women across reproductive care, weight diversity and mental health.

WPP (NYSEWPP) is to create its first Campus in Brazil, bringing together the company’s 26 agencies and 7,000 people under one roof.

WPP (NYSEWPP) today reported its 2022 Third Quarter Trading Update.

WPP (NYSEWPP) today celebrates the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies. The Campus opening marks an important milestone in WPP’s vision of making Toronto one of its leading creative centres of excellence in North America.

WPP (NYSEWPP) today announces the acquisition of Passport Brand Design, a leading brand design agency based in Southern California.

WPP (NYSEWPP) has partnered with The One Club for Creativity to launch ONE School UK, a free 16-week online portfolio programme designed to open doors to a career in advertising for talented UK-based Black creatives.

WPP (NYSEWPP) today announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

WPP (NYSEWPP) today announces that it is acquiring Newcraft, a leading, data-first European ecommerce consultancy based in the Netherlands.

WPP (NYSEWPP) today reported its 2022 Interim Results.

WPP (NYSEWPP) today announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.

WPP (NYSEWPP) today announces the creation of a new company, Design Bridge and Partners, formed by the merger of Design Bridge and Superunion. Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.

WPP (NYSEWPP) today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located in Australia.

WPP (NYSEWPP) today announces that Michael Houston, Global CEO of Grey, has been appointed as President of WPP’s business in the United States.

Fifteen leaders from across WPP (NYSEWPP) have been named in the global Empower Role Model Lists 2022 for breaking down barriers and driving inclusion for people of colour in business.

WPP (NYSEWPP) and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, today announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse. The partnership will include a new training program to upskill thousands of WPP creatives and technologists on how to create custom brand experiences in Fortnite, and how to use Unreal Engine for real-time 3D creation and virtual production. This new metaverse curriculum will consist of three separate tracks for executives, creative practitioners, and media experts and strategists.

WPP (NYSEWPP) today reported its 2022 First Quarter Trading Update.

WPP (NYSEWPP) today announces the appointment of Kyoko Matsushita as CEO in Japan. In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients.

WPP (NYSEWPP) today launches ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.

WPP (NYSEWPP) today reported its 2021 Preliminary Results.

WPP (NYSEWPP) today announces the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.

WPP (NYSEWPP) and Instacart, the leading online grocery platform in North America, today announced a new partnership offering advertising solutions and measurement tools for CPG brands. The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.

WPP (NYSEWPP) has received a top score of 100 on the 2022 Corporate Equality Index (CEI) and has once again been named among the Best Places to Work for LGBTQ+ Equality. The CEI, administered by the Human Rights Campaign (HRC) Foundation, is the premier benchmarking survey and report in the U.S. measuring corporate policies and practices related to LGBTQ+ workplace equality. WPP joins more than 840 major U.S. businesses to also earn full marks this year.

WPP (NYSEWPP) was today named in the 2022 Bloomberg Gender-Equality Index (GEI) for the fourth consecutive year.

WPP (NYSEWPP) today announces the acquisition of a majority stake in branding and design agency Made Thought.

WPP (NYSEWPP) today announces that it has acquired Cloud Commerce Group (CCG), a leading UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.

WPP (NYSEWPP) today reported its 2021 Third Quarter Trading Update.

WPP (NYSEWPP) today announces that its majority-owned subsidiary, Finsbury Glover Hering Corporation (“Finsbury Glover Hering”), and Sard Verbinnen & Co (“SVC”) have reached agreement on the terms of a merger to create the world’s leading strategic communications firm advising clients in navigating critical opportunities and challenges (the “Transaction”).

WPP (NYSEWPP) and Snap Inc., the camera company behind Snapchat, today announced a global partnership (“The AR Lab”) to help brands build and deliver immersive experiences for consumers using Augmented Reality (“AR”). With a particular focus on e-commerce, the partnership combines Snap’s leading AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with their customers on the Snapchat platform and drive meaningful business results through AR.

Fourteen leaders from across WPP (NYSEWPP) have been named in the HERoes Women Role Model Lists 2021 for their work in championing women in business and creating a more gender diverse workplace.

WPP (NYSEWPP) today announces that it has acquired Satalia, a technology company offering market-leading AI solutions for clients.

WPP (NYSEWPP) today reported its 2021 Interim Results.

WPP (NYSEWPP) was today named the most creative company of the year at the Cannes Lions International Festival of Creativity.

WPP (NYSEWPP) and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world.

WPP (NYSEWPP) today reported its 2021 First Quarter Trading Update.

WPP (NYSEWPP) today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.

On Earth Day, WPP (NYSEWPP) announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.