Viant and TransUnion Partner to Enrich Viant Household ID
Viant Technology Inc. (
NASDAQDSP), a leader in AI-powered programmatic advertising, today announced its enhanced identity offering designed to address the mounting challenges of signal loss in a cookieless and privacy-first advertising landscape. Advertisers are seeking better solutions to improve targeting and measurement across all channels. Viant’s innovative identity solution tackles these issues head-on, bolstered by a new partnership with TransUnion, Viant can match its Household ID to 95% of U.S. adults (18+), leveraging comprehensive and trusted data.
Viant to Present at an Upcoming Investor Conference
Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today announced that members of its management team are scheduled to present at an upcoming investor conference.
Viant Announces Strategic Partnership with Association of National Advertisers
Viant Technology Inc. (
NASDAQDSP), a leader in AI-powered programmatic advertising, today announced a strategic partnership with the Association of National Advertisers (ANA). Viant joins the ranks of some of the most influential brands and marketers, enhancing its ability to drive growth and innovation across the wider advertising industry.
Viant to Present at Upcoming Investor Conferences
Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today announced that members of its management team are scheduled to present at upcoming investor conferences.
Viant and Disney Advertising Collaborate to Scale Streaming Audiences
Viant Technology Inc. (
NASDAQDSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers.
Viant Launches Certified Partner Program
Viant Technology Inc. (
NASDAQDSP) today announced the launch of its Certified Partner Program, featuring initial collaborations with five premier companies to drive elevated data performance, fidelity and transparency within its Demand-Side Platform (DSP). This initiative underscores Viant's commitment to delivering top-tier targeting and measurement solutions for advertisers, leveraging its expertise in identity resolution through the Viant Household ID™ to enhance omnichannel performance, with a focus on Connected TV (CTV).
Viant Technology Announces Third Quarter 2024 Financial Results
Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2024.
Viant Technology Announces Acquisition of IRIS.TV
Viant Technology Inc. (
NASDAQDSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated with over 1,400 video content owners, platforms and content management systems indexing over 60,000,000 streaming video files. This acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.
Viant Licenses Comscore Data for Training ViantAI
Viant Technology Inc. (
NASDAQDSP) today announced an expanded integration with Comscore, which will enable the use of its trusted audience data to train ViantAI, the world’s first fully autonomous media buying platform. This integration will allow ViantAI to leverage Comscore’s site ranking and audience reach data, alongside Viant’s foundation of data, in the creation of media plans, offering advertisers and agencies the assurance of insights from a respected measurement and analytics partner. By utilizing data-driven insights, ViantAI enables users to create and optimize media plans with greater precision and effectiveness in a matter of seconds.
Viant Announces Date of Third Quarter 2024 Financial Results and Conference Call
Viant Technology Inc. (
NASDAQDSP) today announced it will release its third quarter 2024 financial results after U.S. markets close on Tuesday, November 12, 2024. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss business and financial performance.
Viant Announces Direct Access Event at NASDAQ MarketSite
Viant Technology Inc. (
NASDAQDSP) today announced its second annual Direct Access event, titled “CTV: Accelerating Performance Throughout the Customer Journey.” The event will be held on Oct. 30, 2024, at NASDAQ MarketSite in New York City and will focus on the transformative impact of Connected TV (CTV) in shaping the future of advertising.
Viant Announces Appointment of VP of Investor Relations
Viant Technology Inc. (
NASDAQDSP) today announced the appointment of Nicholas Zangler as Vice President of Investor Relations. Nicholas will lead the company’s investor relations strategy, fostering strong connections and broadening awareness of Viant within the investor community. As the primary liaison with investors and equity research analysts, Nicholas will ensure clear and consistent communication of Viant’s vision, strategy and financial performance.
ViantAI Launches to Transform Advertising
Viant Technology Inc. (
NASDAQDSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. By delivering a new level of intelligence, efficiency, and automation, ViantAI helps advertisers and agencies take control of their campaigns with greater ease and precision.
Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation
Wiland, Inc. today announced an expanded partnership with Viant Technology to advance and significantly expand its omnichannel audience activation capabilities. Viant will onboard custom audiences to their demand-side platform (DSP) and activate them on behalf of Wiland clients, providing a crucial service to advertisers who require this advanced capability.
Viant Wins Best Demand-Side Platform
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced that it has been named the winner of the Best Demand-Side Platform (DSP) category in the 7th annual MarTech Breakthrough Awards, conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies and technologies in the global marketing and advertising technology industry. This year’s program attracted thousands of nominations from over 15 different countries around the world, and Viant is honored to be the inaugural winner of the new award category “Best DSP.”
Viant Technology Announces Second Quarter 2024 Financial Results
Viant Technology Inc. (Nasdaq: DSP), a leading advertising technology company, today reported financial results for its second quarter ended June 30, 2024.
Viant to Present at Upcoming Investor Conferences
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced that members of its management team are scheduled to present at upcoming investor conferences.
Viant Announces Date of Second Quarter 2024 Financial Results and Conference Call
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced it will release its second quarter 2024 financial results after U.S. markets close on Monday, August 12, 2024. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss business and financial performance.
Viant and Havas Media Network Achieve 100% Scale and 93% Unique Reach in Landmark Cookieless Test
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world's largest global communications networks, powered by data from PurpleLab®, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US. The test, conducted for a major US-based pharmaceutical advertiser, achieved 100% scale and a 93% unique reach across premium publishers when utilizing the Viant Household ID™ to target consumers instead of traditional cookies.
Viant Expands Carbon Measurement Capabilities with Cedara
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced a strategic integration with the carbon intelligence platform Cedara. This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. This integration marks the latest advancement for Viant’s flagship sustainability program, Adtricity, enabling advertisers to drive improved carbon efficiency through Viant’s platform.
Viant’s Next Generation AI Bid Optimizer Raises the Bar
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced the launch of the latest version of its AI Bid Optimizer, a significant upgrade to the AI-driven bidding solution offered within its demand-side platform (DSP). This update further demonstrates Viant’s commitment to providing AI tools that help advertisers achieve superior results in their programmatic buying efforts.
Viant Unveils Carbon-Free Programmatic Supply Chain and Carbon Label in Expanded Adtricity Program
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced a significant expansion of its flagship sustainability program, Adtricity. At the core of this expansion is the groundbreaking Supply Decarbonization Initiative, which ensures that ad campaigns executed through Viant’s demand-side platform (DSP) are powered by 100% renewable energy. This initiative extends to Viant’s entire programmatic supply chain, including supply-side platform (SSP) and publisher emissions, with the goal of making the digital advertising supply chain carbon-neutral.
Viant Enables Google Cloud’s BigQuery Data Clean Rooms Connection
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced a new integration with Google Cloud’s BigQuery data clean rooms. This collaboration enables the seamless onboarding of privacy-safe, first-party data at scale from the Google Cloud ecosystem into the Viant Data Platform (VDP), enhancing targeting and measurement within Viant’s robust Demand-Side Platform (DSP).
Viant Earns Great Place To Work Certification for the Third Year in a Row
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, is proud to be Certified™ by Great Place To Work® for the third year in a row. The prestigious award is based entirely on what current employees say about their experience working at Viant. This year, 88% of employees said Viant is a great place to work– 31 points higher than the average U.S. company.
Viant to Present at Upcoming Investor Conferences
Viant Technology Inc. (
NASDAQDSP), a leading advertising technology company, today announced that members of its management team are scheduled to present at upcoming investor conferences.
