Articles from Viant Technology Inc.

Viant Technology Inc. (NASDAQDSP), a leader in AI-powered programmatic advertising, today announced its enhanced identity offering designed to address the mounting challenges of signal loss in a cookieless and privacy-first advertising landscape. Advertisers are seeking better solutions to improve targeting and measurement across all channels. Viant’s innovative identity solution tackles these issues head-on, bolstered by a new partnership with TransUnion, Viant can match its Household ID to 95% of U.S. adults (18+), leveraging comprehensive and trusted data.

Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today announced that members of its management team are scheduled to present at an upcoming investor conference.

Viant Technology Inc. (NASDAQDSP), a leader in AI-powered programmatic advertising, today announced a strategic partnership with the Association of National Advertisers (ANA). Viant joins the ranks of some of the most influential brands and marketers, enhancing its ability to drive growth and innovation across the wider advertising industry.

Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today announced that members of its management team are scheduled to present at upcoming investor conferences.

Viant Technology Inc. (NASDAQDSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers.

Viant Technology Inc. (NASDAQDSP) today announced the launch of its Certified Partner Program, featuring initial collaborations with five premier companies to drive elevated data performance, fidelity and transparency within its Demand-Side Platform (DSP). This initiative underscores Viant's commitment to delivering top-tier targeting and measurement solutions for advertisers, leveraging its expertise in identity resolution through the Viant Household ID™ to enhance omnichannel performance, with a focus on Connected TV (CTV).

Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2024.

Viant Technology Inc. (NASDAQDSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated with over 1,400 video content owners, platforms and content management systems indexing over 60,000,000 streaming video files. This acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.

Viant Technology Inc. (NASDAQDSP) today announced an expanded integration with Comscore, which will enable the use of its trusted audience data to train ViantAI, the world’s first fully autonomous media buying platform. This integration will allow ViantAI to leverage Comscore’s site ranking and audience reach data, alongside Viant’s foundation of data, in the creation of media plans, offering advertisers and agencies the assurance of insights from a respected measurement and analytics partner. By utilizing data-driven insights, ViantAI enables users to create and optimize media plans with greater precision and effectiveness in a matter of seconds.

Viant Technology Inc. (NASDAQDSP) today announced it will release its third quarter 2024 financial results after U.S. markets close on Tuesday, November 12, 2024. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss business and financial performance.

Viant Technology Inc. (NASDAQDSP) today announced its second annual Direct Access event, titled “CTV: Accelerating Performance Throughout the Customer Journey.” The event will be held on Oct. 30, 2024, at NASDAQ MarketSite in New York City and will focus on the transformative impact of Connected TV (CTV) in shaping the future of advertising.

Viant Technology Inc. (NASDAQDSP) today announced the appointment of Nicholas Zangler as Vice President of Investor Relations. Nicholas will lead the company’s investor relations strategy, fostering strong connections and broadening awareness of Viant within the investor community. As the primary liaison with investors and equity research analysts, Nicholas will ensure clear and consistent communication of Viant’s vision, strategy and financial performance.

Viant Technology Inc. (NASDAQDSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. By delivering a new level of intelligence, efficiency, and automation, ViantAI helps advertisers and agencies take control of their campaigns with greater ease and precision.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced that it has been named the winner of the Best Demand-Side Platform (DSP) category in the 7th annual MarTech Breakthrough Awards, conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies and technologies in the global marketing and advertising technology industry. This year’s program attracted thousands of nominations from over 15 different countries around the world, and Viant is honored to be the inaugural winner of the new award category “Best DSP.”

Viant Technology Inc. (Nasdaq: DSP), a leading advertising technology company, today reported financial results for its second quarter ended June 30, 2024.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced that members of its management team are scheduled to present at upcoming investor conferences.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced it will release its second quarter 2024 financial results after U.S. markets close on Monday, August 12, 2024. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss business and financial performance.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world's largest global communications networks, powered by data from PurpleLab®, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US. The test, conducted for a major US-based pharmaceutical advertiser, achieved 100% scale and a 93% unique reach across premium publishers when utilizing the Viant Household ID™ to target consumers instead of traditional cookies.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced a strategic integration with the carbon intelligence platform Cedara. This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. This integration marks the latest advancement for Viant’s flagship sustainability program, Adtricity, enabling advertisers to drive improved carbon efficiency through Viant’s platform.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced the launch of the latest version of its AI Bid Optimizer, a significant upgrade to the AI-driven bidding solution offered within its demand-side platform (DSP). This update further demonstrates Viant’s commitment to providing AI tools that help advertisers achieve superior results in their programmatic buying efforts.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced a significant expansion of its flagship sustainability program, Adtricity. At the core of this expansion is the groundbreaking Supply Decarbonization Initiative, which ensures that ad campaigns executed through Viant’s demand-side platform (DSP) are powered by 100% renewable energy. This initiative extends to Viant’s entire programmatic supply chain, including supply-side platform (SSP) and publisher emissions, with the goal of making the digital advertising supply chain carbon-neutral.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced a new integration with Google Cloud’s BigQuery data clean rooms. This collaboration enables the seamless onboarding of privacy-safe, first-party data at scale from the Google Cloud ecosystem into the Viant Data Platform (VDP), enhancing targeting and measurement within Viant’s robust Demand-Side Platform (DSP).

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, is proud to be Certified™ by Great Place To Work® for the third year in a row. The prestigious award is based entirely on what current employees say about their experience working at Viant. This year, 88% of employees said Viant is a great place to work– 31 points higher than the average U.S. company.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced that members of its management team are scheduled to present at upcoming investor conferences.

Viant Technology Inc. (Nasdaq: DSP), a leading advertising technology company, today reported financial results for its first quarter ended March 31, 2024.

Viant Technology Inc. (NASDAQDSP), a leading advertising technology company, today announced it will release its first quarter 2024 financial results after U.S. markets close on Tuesday, April 30, 2024. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial performance.

Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its fourth quarter and full year ended December 31, 2023.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, today released its first Sustainability Report for the calendar year 2023. The Viant Sustainability Report recaps Viant’s efforts to decarbonize digital advertising last year, fostering better measurement, improved efficiency and facilitating investment in renewable energy. Viant also achieved a significant milestone by attaining carbon neutrality for the calendar year 2023.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today announced that members of its management team are scheduled to present at an upcoming investor conference.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, today announced it will release its fourth quarter and full year 2023 financial results after U.S. markets close on Monday, March 4, 2024. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial performance.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, today announced it has bolstered its Viant Data Platform with new AI-based tools and services, enabling privacy-centric and reliable signals for advertisers to leverage in partnership with publishers.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, today announced a new integration with PurpleLab™, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US, to create an unparalleled measurement solution for healthcare marketers.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today announced that members of its management team are scheduled to present at an upcoming investor conference.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, today announced it has been named a winner in the 2024 BIG Innovation Awards presented by the Business Intelligence Group. Viant’s AI Product Suite won in the category of Internet and Technology.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today announced that members of its management team are scheduled to present at an upcoming investor conference.

Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its third quarter ended September 30, 2023.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, today will host its inaugural event, Viant Innovation ‘23, where the company will provide a look into its digital advertising vision—Autonomous Advertising— and the newest AI, supply path optimization, and sustainability advancements it plans to roll out in the year ahead.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, today announced it will release its third quarter 2023 financial results after U.S. markets close on Monday, November 6, 2023. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial performance.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, today announced it will be hosting Viant Innovation 2023, on October 26th at 1pm PT / 4pm ET. At Viant Innovation 2023, Viant’s Co-Founders Tim and Chris Vanderhook will provide a glimpse into the future of advertising technology and showcase the company’s latest advancements in adtech including AI, supply path optimization, and sustainability.

Viant Technology Inc. (NASDAQDSP), the leading people-based advertising technology company, has expanded Direct Access, to focus on the largest, premium CTV content owners, who collectively represent over 75% of the addressable CTV market in the United States. Direct Access, Viant’s supply path optimization initiative launched earlier this year, drives cost efficiencies and carbon reduction for advertisers by forging direct partnerships with leading publishers.

Viant Technology Inc.(NASDAQDSP), a leading people-based advertising technology company, is proud to be Certified™ by Great Place To Work® for the second year in a row. The prestigious award is based entirely on what current employees say about their experience working at Viant Technology. This year, 84% of employees said Viant is a great place to work– 27 points higher than the average U.S. company.

Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its second quarter ended June 30, 2023.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today announced that members of its management team are scheduled to present at an upcoming investor conference.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today announced it will release its second quarter 2023 financial results after U.S. markets close on Monday, August 7, 2023. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial performance.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today released the findings from its new Consumer Sustainability Study, revealing that over two-thirds of consumers between the ages of 18 and 34 are likely to purchase from companies committed to sustainability. Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact. As sustainability priorities continue to grow among brands, Viant’s new report underscores the importance of sustainability for consumers and how sustainability is a key driver of consumer purchasing decisions.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, has released new research that reveals the audience most likely to purchase a product after being served an advertisement: an audience segment described as “the Moveable Middle.” Viant, working in concert with market researcher Joel Rubinson, former Chief Research Officer at the Advertising Research Foundation, and Circana (formerly IRI and NPD) conducted research testing the Moveable Middle theory by running three large CPG ad campaigns that leveraged Viant’s people-based programmatic platform and Circana’s consumer-purchase data.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today announced that it has named Ben Avenia-Tapper as its Vice President of Investor Relations. In this role, Avenia-Tapper is responsible for leading Viant’s investor relations strategy as well as overseeing Viant’s relationships with its shareholders and financial community. He will report to Viant's Chief Financial Officer, Larry Madden.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today announced that members of its management team are scheduled to present at upcoming investor conferences.

Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its first quarter ended March 31, 2023.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, and S&P Global Mobility, today announced a first-to-market solution to measure vehicle service campaign effectiveness. Viant has integrated service-level measurement alongside sales-level data into its DSP, enabling auto advertisers and their retailers to better understand the impact of dedicated service campaigns on their media investments and return on ad spend (ROAS). This is an important capability to support auto manufacturers for whom service is comprising a larger share of revenue, in the face of ongoing industry-wide supply chain challenges.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising technology company, today announced it will release its first quarter 2023 financial results after U.S. markets close on Monday, May 8, 2023. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial performance.

Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its fourth quarter and full year ended December 31, 2022.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that members of its management team are scheduled to present at an upcoming investor conference.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced an integration with Scope3, the source of truth for supply chain carbon emissions data. As the advertising community continues to seek out ways to reduce its carbon footprint and minimize its impact on the environment, Viant takes another step towards initiating industry-wide change by leveraging Scope3’s emissions measurement data to further improve the carbon footprint of its supply chain.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer feedback on software features and functionality.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced it will release its fourth quarter and full year 2022 financial results after U.S. markets close on Thursday, March 2, 2023. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial performance.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that as a part of its corporate sustainability efforts, it has partnered with Ad Net Zero, the cross-industry coalition driving change and action around sustainability in the advertising industry, as a founding member.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that members of its management team are scheduled to present at an upcoming investor conference.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that members of its management team are scheduled to present at upcoming investor conferences.

Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising software company, today reported financial results for its third quarter ended September 30, 2022.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP) for Fall 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial overall market presence scores. Viant was also named a Leader in the Enterprise Grid® Report for Cross-Channel Advertising.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced it will release its third quarter 2022 financial results after U.S. markets close on Wednesday, November 9, 2022. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial performance.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that it is leveraging Snowflake, the Data Cloud company, to support data clean rooms in order to bolster secure data matching, transparency and interoperability for Viant’s Household ID across partners supporting the open web.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today named Ritesh Patel as its Chief Legal Officer, reporting directly to Viant’s CEO, Tim Vanderhook. The company also named Arish Gajjar as its new SVP, Deputy General Counsel, reporting to Ritesh Patel, CLO.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that Great Place to Work® has honored the company as one of the 2022 Best Workplaces in Advertising & Marketing™. This award is based on an analysis of survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. In that survey, 91% of responses from employees at Viant say it is a great place to work compared to 57% at a typical U.S.-based company.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that members of its management team are scheduled to present at an upcoming investor conference.

Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising software company, today reported financial results for its second quarter ended June 30, 2022.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced it will release its second quarter 2022 financial results after U.S. markets close on Tuesday, August 9, 2022. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial performance.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced that its Co-Founders Tim and Chris Vanderhook were named Entrepreneurs Of The Year® 2022 Pacific Southwest Award winners by Ernst & Young LLP (EY US).

Viant Technology Inc. (NASDAQDSP) and Adelaide today announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced it has named Dustin Kwan as Chief Product Officer, a newly created executive role intended to drive product strategy at the company. Kwan spent the last 8 years leading ad products at Amazon, including growing Amazon DSP to one of the largest demand side platforms in the market.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company today announced it has earned Great Place to Work® certification. The award is based entirely on what current employees say about their experience working at Viant. In fact, 91% of responses from employees say Viant is a great place to work compared to 57% at a typical U.S.-based company.

Viant Technology Inc. (NASDAQDSP), a leading people-based advertising software company, today announced it has partnered with IRIS.TV, the only data platform built for video. This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant® Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations.