Articles from Birdzi

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, has been selected to participate in the NRF Innovators Showcase 2026, taking place during NRF 2026: Retail’s Big Show, Jan. 11-13 in New York City.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced that Wakefern Food Corp., the largest retailer-owned cooperative in the United States, will implement Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today unveiled DataScope, a suite of retail-specific data analytics tools that were developed in close collaboration with its customer, Tops Friendly Markets.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced that Brookshire Brothers, a Texas-based and employee-owned regional grocery chain, will harness Birdzi’s personalization and analytics capabilities to deliver tailored shopping experiences and meaningful promotions to shoppers while surfacing invaluable customer insights.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced an integration with data engineering firm Armeta Analytics that streamlines workflows and reduces the technological lift for Birdzi’s retail customers.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced that Associated Food Stores (AFS) has joined the company’s rapidly scaling customer base. The prominent Intermountain West grocery wholesaler and cooperative will utilize Birdzi’s advanced customer intelligence and engagement platform to provide personalized engagement and advanced customer insights across its corporate and independent member supermarkets.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced its latest advancement to revolutionize shopper communications and develop one-to-one levels of personalization. Building on the success of the company’s industry-leading VISPER solution, Birdzi’s new VISPER Live sets a new industry standard for shopper engagement and outreach.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced an API integration with ECRS, an industry-leading provider of innovative and modern retail point-of-sale (POS) solutions, alongside their joint customer Harps Food Stores. Grocers that utilize Birdzi’s and ECRS’ collaborative integration, such as Harps, can now enable their customers to redeem digital coupons, loyalty rewards and Birdzi’s hyper-personalized VISPER offers in real time as they shop.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced that Northeast Grocery Inc. (NGI), the parent company of Tops Friendly Markets, selected Birdzi’s personalization and analytics platform to enhance customer connections at all 148 Tops locations in New York, Pennsylvania and Vermont. Once fully implemented, shoppers will benefit from individualized emails and unique promotional offers, made possible by Birdzi’s bold approach to AI-driven personalization.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, is proud to announce several major accomplishments from 2023. Highlights included enabling five major regional grocers to implement an advanced customer intelligence platform, collectively seeing a 17% increase in average basket size across partners, welcoming two new leaders to the Birdzi team, and receiving recognition as a leading innovator in digital product technology.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced that Berkot’s Super Foods will rely on the technology provider’s innovative solutions to personalize and elevate shopping experiences. This partnership will help the regional grocer utilize its wealth of customer data and incorporate new digital touchpoints to engage its customer base.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced a new partnership with LOC Software, a leading retail software firm that improves the frequency and profitability of transactions. Grocers, like Strack & Van Til, that utilize Birdzi and LOC Software’s collaborative integration will benefit from enhanced digital coupon redemption and rewards capabilities powered by real-time transaction data.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced a new partnership with Ideal by Design House. Together, the two solution providers are revolutionizing the weekly ad circular for grocers. After completing phase one of the integration and implementing the Birdzi and Design House collaboration in 12 stores, the retailer is expanding the project to all Coborn’s and Hornbacher’s locations.

Birdzi, the retail industry’s most comprehensive customer intelligence and engagement ecosystem, today announced that Todd P. Michaud has joined Birdzi’s board of directors as an independent member. With a sustained track record for driving breakout growth and building enduring software businesses, Michaud will advise on Birdzi’s product and scaling its customer base.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, is fundamentally altering grocers’ approach to personalization. Today, with the announcement of VISPER 2.0, grocers can create truly personalized promotions with no manual input, customizing every element specifically to each individual shopper. Earlier this year, regional grocer Coborn’s trialed VISPER 2.0 and saw an increase in loyalty.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced the successful implementation of virtual ad circulars at Niemann Foods’ County Market. In order to reduce printing costs and increase shopper engagement, County Market was determined to quickly pivot from the popular paper Penny Pincher coupons to a more profitable, personal digital format. A month after implementation, the regional grocer witnessed a 400% increase in digital coupon redemption rates and a 300% increase in digitally engaged shoppers, including those that had previously resisted a transition away from paper.

Birdzi, the supermarket industry’s most comprehensive customer engagement ecosystem, is proud to announce several major accomplishments from 2021. Highlights included hosting 38 important retail conversations on The Retail Perch podcast and enabling three major regional grocers to implement an advanced customer intelligence platform.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced the most recent results from its clients’ VISPER personalization campaigns. Part of Birdzi’s customer intelligence platform, VISPER leverages a retailer’s entire product catalog and customer insights to create specific offers, discounts and communication tailored to each shopper. Since its launch in October of last year, VISPER has benefited major retailers like Weis Markets, Coborn’s and County Market, proving to be a more effective alternative to the weekly ad circular.

Birdzi, the supermarket industry’s most comprehensive customer engagement ecosystem, is proud to announce the successful first year of its podcast, “The Retail Perch.” The podcast, hosted by Birdzi CEO Shekar Raman and Birdzi’s trusted advisor and CEO of Center for Advancing Retail & Technology (CART) Gary Hawkins, was created in August of 2020 to help retailers make sense of industry news and retail technology advancements. Forty-two episodes later, the Retail Perch podcast has welcomed guests from across the retail industry to facilitate a welcoming and engaging show for retailers. As well, Feedspot has ranked The Retail Perch third in the “Top 15 Grocery Industry Podcasts to Follow” list.

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced Strack & Van Til as the latest retailer to adopt its Customer Intelligence Platform. Upon implementation, the Indiana-based grocer will benefit from greater insights into shopper behavior, leading to higher rates of engagement, loyalty and ultimately, sales.