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Birdzi to Demonstrate Its Adaptive Customer Intelligence Ecosystem at NRF Innovators Showcase 2026

via Business Wire

National Retail Federation recognizes Birdzi as one of the 50 most forward-thinking retail technology companies

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, has been selected to participate in the NRF Innovators Showcase 2026, taking place during NRF 2026: Retail’s Big Show, Jan. 11-13 in New York City.

Each year, the National Retail Federation (NRF) selects 50 of the most forward-thinking retail technology companies to showcase their solutions at the Innovators Showcase, a curated, immersive and interactive experience for attendees at NRF 2026.

Birdzi will demonstrate the company’s vision for adaptive customer intelligence. By unifying loyalty, point-of-sale (POS) and e-commerce data into one source of adaptive customer intelligence, users can segment shoppers, predict lifecycle behavior and generate hyper-personalized offers at scale.

On average, retailers using Birdzi have driven a 17% increase in customer spend per month, 30% increase in basket size, 24% increase in retention, and a 12x return on investment.

These results are due to its collaboration with several leading grocery retailers, with which Birdzi has developed a four-pillar strategy that optimizes how retailers go to market:

  1. Understand: Analyze operational data and shopper behavior trends with precision analytics that provide advanced, actionable insights.
  2. Manage: Store all shopper, loyalty, and transaction data in one system to run promotions targeting specific customer, store, or product groups.
  3. Activate: Deliver AI-powered, personalized offers that improve customer loyalty and increase spend.
  4. Orchestrate: Align marketing, merchandising and CPG partners around shared insights to more effectively reach shoppers with the right message at the right moments.

“Retailers today face immense pressure to compete, and one way they can do this effectively is by delivering personalized experiences across every channel--without overwhelming their teams and infrastructure,” said Shekar Raman, CEO and co-founder of Birdzi. “Birdzi provides a competitive advantage by unifying shopper data and automating customer intelligence across every touchpoint, delivering enterprise-scale personalization without enterprise-scale complexity. We’re honored to showcase how adaptive customer intelligence levels the playing field at NRF 2026.”

Birdzi: A History of Transformation

Since its founding, Birdzi has continuously evolved to meet retailers’ needs. Originally started as a provider of geo-location software, the company pivoted in 2020 to launch Visper, its AI-driven personalization platform. By automating custom promotional offers at scale, Birdzi has helped leading retailers such as Coborn's drive 32% improvement in migrating shoppers upwards through loyalty tiers.

Its latest innovation, DataScope, provides a suite of retail analytics tools that enable merchandising and category management teams to view product, store, and customer data in one multi-dimensional view. By increasing the speed and depth of these insights, retailers gain the operational clarity they need to stay on the leading edge of efficiency and customer experience.

To learn more about how leading grocers are driving measurable results with Birdzi’s customer intelligence platform or to view a demo of the platform, schedule a meeting or visit booth #8015 at NRF 2026: Retail’s Big Show.

About Birdzi

Birdzi was founded with a vision to make the shopping experience “Smart, Personal and Seamless” for the shopper, while empowering retailers and brands to easily and intelligently connect with the shopper at the right time and place with the right message. For more information, visit www.birdzi.com. 

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