MediaAlpha, Inc. Class A Common Stock (MAX)

Competitors to MediaAlpha, Inc. Class A Common Stock (MAX)

AdRoll Group, Inc.

AdRoll offers a comprehensive marketing platform designed for brands to retarget and acquire customers through various digital ad channels. While AdRoll serves a broad market, MediaAlpha's unique model for performance-based advertising in the insurance niche allows it to offer highly targeted solutions that can outperform more generalized marketing platforms. Consequently, MediaAlpha is strategically positioned in a specialized market where it maintains a competitive advantage.

Chooch AI

Chooch AI is an artificial intelligence company that provides image and video recognition technology primarily focused on generating consumer insights and enhancing marketing strategies. MediaAlpha competes with its data-backed performance marketing solutions specifically tailored to insurance, allowing clients to efficiently acquire customers. While Chooch AI boasts advanced tech and insights, MediaAlpha's direct focus on the insurance marketplace gives it a robust positioning in that sector.

The Trade Desk, Inc. 

The Trade Desk offers a self-service platform for ad buyers, enabling advertisers to purchase data-driven digital advertising across various channels. MediaAlpha, on the other hand, specializes in providing a marketplace for insurance advertisers through its real-time bidding platform. While both companies focus on digital advertising, The Trade Desk has a robust demand-side platform, which gives it a competitive edge in broader market reach and advanced technology integration.

Zeta Global Corp. 

Zeta Global provides a marketing technology platform that leverages artificial intelligence to deliver personalized advertising solutions across different verticals, including insurance. MediaAlpha competes by focusing specifically on the insurance market, finely tuning its offerings for that niche. While Zeta has a wider range of capabilities that can attract various sectors, MediaAlpha's deep understanding of the insurance space may provide it with an edge in targeting and conversion rates.