Roku Inc is a leading streaming platform that provides users with access to a vast library of content from various sources, including movies, TV shows, and live programming
The company develops and operates its own streaming devices and television sets, enabling customers to easily connect to their favorite services such as Netflix, Hulu, and countless others. In addition to hardware, Roku also offers a platform for content providers and advertisers to reach consumers, further enhancing the streaming experience with targeted content recommendations and personalized viewing. Roku's ecosystem aims to simplify the way people access and enjoy entertainment, making it a central player in the rapidly evolving digital media landscape.
Shares of streaming TV platform Roku (NASDAQROKU)
jumped 7.4% in the afternoon session after JMP initiated coverage on the stock with a Buy rating and a $95 price target. The firm highlighted ROKU's strong position as a "top streaming platform in the U.S." and also cited the potential for the company to benefit from increasing ad spend in the connected TV market.
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