Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic ChannelsThis partnership combines Playwire's premium Flex Suite formats with Magnite's programmatic infrastructure to deliver enhanced creative experiences at scale
Gaming Analytics Platform Blitz Chooses Magnite as Preferred SSP to Streamline Programmatic StrategyCentralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience
The Trade Desk : Premium Digital Ad Demand Fuels Record GrowthThe Trade Desk Inc. is the largest independent demand-side platform (DSP) for advertising buyers. Its self-service, cloud-based advertising technology
United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device EntertainmentNEW YORK, June 17, 2024 (GLOBE NEWSWIRE) -- Magnite (
NASDAQMGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform. United’s PDE platform allows customers to stream entertainment content on their own devices, such as phones, tablets, and laptop computers. The partnership follows the recent launch of Kinective Media by United Airlines, which allows advertisers to reach United travelers and MileagePlus members throughout their travel journeys and beyond.
The Trade Desk Raised Forecasts Means Ad Spending is Back, MaybeThe Trade Desk Inc. (
NASDAQTTD) is one of the largest artificial intelligence (AI) powered demand-side programmatic advertising platform providers
KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale
KERV Interactive, the leader in AI-powered video analysis, performance and monetization, and Magnite (
NASDAQMGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale. Marketers can now layer KERV's portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.
Is The Trade Desk signaling the rebound of digital advertising?The Trade Desk Inc. (
NASDAQTTD) is a leading independent programmatic advertising technology (AdTech) platform provider. Its demand-side platform (DSP) allow
Greenbids Selects Magnite as First SSP to Help Reduce Carbon Impact of Digital AdvertisingTrial campaign with French advertiser successfully reduced carbon output by 24% while maintaining strong performance
2 low priced AdTech stocks to ride the advertising reboundThe growth of CTV devices and ad-supported streaming networks is a tailwind for these two SSP stocks that are priced cheap and didn't lower their guidance
Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political AdvertisingLG Ad Solutions’ proprietary ACR data and Basis’ software platform provide turnkey solution for political advertisers to activate on 35 million US LG Smart TVs
3 Stocks to Play the Recovery in Digital AdvertisingThe slowdown in digital advertising triggered many technology stocks to sell off, notably social media platforms like Snap Inc. (
NASDAQSNAP). However, a
Magnite Announces Integration into FreeWheel’s TV Platform, Allowing Publishers a More Aggregated View of Demand Across the Premium TV EcosystemNEW YORK, Aug. 03, 2023 (GLOBE NEWSWIRE) -- Today, Magnite (
NASDAQMGNI), the world’s largest independent sell-side advertising company, announced a technical integration with FreeWheel, a global technology platform for the television advertising industry, to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
Magnite Research Uncovers Ads on TV, Including Streaming Services, Generate a High Level of Trust and Recall in AustraliaThe majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments
Magnite Appoints Yael Milbank as New ANZ Managing DirectorSYDNEY, Australia, Aug. 01, 2023 (GLOBE NEWSWIRE) -- Magnite (
NASDAQMGNI), the world’s largest independent sell-side advertising company, has announced that Yael Milbank has been appointed to the newly created role of Managing Director, Australia and New Zealand. Yael brings over 20 years of experience across both markets to the role, having most recently served as Magnite’s Managing Director, New Zealand. Prior to this, he held roles at TVNZ and TradeMe, managing key relationships with publishers and agencies.
Magnite Announces Broad Support for ClearLine From A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, Nine, and Warner Bros. DiscoveryNew Ad Agency Partners Including GSD&M, Horizon Media, Omnicom Media Group Germany, and Stagwell Brand X Performance Network Are Leveraging ClearLine to Buy Premium Streaming Inventory
Introducing Magnite Access, An Omnichannel Audience, Data and Identity SuiteEmpowering the Display & Streaming Ecosystem as Identity Shifts Toward the Sell Side
Magnite Research Finds Streaming TV Is Most-watched Form of TV in the NordicsStudy explores the consumer attitudes and viewing habits that are reshaping the streaming landscape
Magnite Launches ClearLine, Giving Ad Agencies a New, Efficient Route to Premium Video InventoryCamelot, GroupM, MiQ Among Launch Partners; Direct Buying Solution Maximizes Revenue for Magnite Sellers
Rakuten Advertising Adopts SpringServe Tiles to Strengthen Impact of Ad-Supported Campaigns on Rakuten TVLONDON, Feb. 16, 2023 (GLOBE NEWSWIRE) -- SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VOD platforms in Europe combining TVOD, SVOD and AVOD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation and monetisation, while preserving the user experience.
TMB (Trusted Media Brands) Leverages Magnite SSP and SpringServe Ad Server to Streamline Omnichannel Programmatic EfficiencyNEW YORK, Feb. 14, 2023 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs). SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content.
