New Wurl Report Finds CTV Engagement is Growing, Meeting Peak-Pandemic Highs
Wurl, a leader in the CTV industry, today published The CTV Trends Report 2024 – a new data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The in-depth report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can help inform business decisions.
Wurl Launches ContentDiscovery to Help Streamers and Content Publishers Attract, Engage, and Retain Viewers at Massive ScaleThe machine learning-powered advertising platform brings data-driven targeting and measurement to streaming advertising for the first time
Wurl Empowers Advertisers With Strategic Insights and Best Practices for Full-Funnel Marketing on CTV in New Report
Wurl, a leader in the CTV industry, today published A Full-Funnel Approach to CTV Marketing 2024 – a new report developed in partnership with parent company, AppLovin (
NASDAQAPP), a leading marketing platform, and measurement and analytics company, Adjust. The in-depth guide looks at the evolving CTV (connected TV) landscape and its growing influence on both brand and performance marketing strategies.
