Investcorp Leads $20 Million Investment Round into Unifyr to Scale AI-Driven Partner Experience Platform
Unifyr today announced a $20 million strategic growth investment led by Investcorp, through Investcorp Technology Partners Fund V, to accelerate international expansion and advance its AI-driven partner ecosystem platform.
Unifyr Named a Leader in 2025 IDC MarketScape for Worldwide Partner Relationship Management Applications
Unifyr, the ecosystem go-to-market platform setting the standard for partner-led growth, today announced it has been positioned as a Leader in the IDC MarketScape: Worldwide Partner Relationship Management Applications 2025-2026 Vendor Assessment (Doc #US52974925, December 2025).
Unifyr Appoints Michael Kugler as CEO to Accelerate Global Scale, Enterprise Expansion, and AI-Driven Innovation
Unifyr, the global leader in enterprise Partner Relationship Management (PRM), today announced the appointment of Michael Kugler as Chief Executive Officer (CEO). David Winkens assumes the role of Chief Operating Officer (COO).
Unifyr Announces First Centralized, AI-Powered Partner Engagement Platform to Streamline Channel Relationships
Unifyr today announced the launch of Unifyr+, a platform that addresses the challenges of modern channel relationships by putting channel partners in the driver's seat, leveraging traditional vendor-centric partner relationship management (PRM) programs via a partner-first platform. The new solution empowers managed service providers (MSPs) and other partners to expand their reach, improve engagement, and enhance their position in the multi-vendor world.
