Articles from TraXtion

At the National Automobile Dealers Association (NADA) Show in Las Vegas (Feb 3-6), TraXtion is issuing a wake-up call to the industry. Dealers are losing the appraisal war, and it is time to fight back with better technology. TraXtion will be exhibiting its innovations, including the game-changing DamageSpeX and TreadSpeX, which are designed to eliminate the "expensive unknowns" that have historically prevented dealers from offering competitive valuations.

TraXtion, a leader in AI-powered vehicle inspection technology, today announced it will be exhibiting at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada, November 4-7, 2025. The company will showcase its innovative product lineup designed to boost service sales, improve operational efficiency, and enhance customer trust for the automotive aftermarket.

TraXtion, the leader in specialized integrated software solutions for tire alignment and replacement diagnostics for automotive dealers, today announced the promotion of Brad Kokesh to President and Chief Operating Officer (COO). Kokesh, who has served as the company’s Chief Revenue Officer for the past two years, will now lead day-to-day operations and company strategy as TraXtion accelerates into its next phase of growth. Founder Roger Tracy will continue to serve as Chief Executive Officer.

TraXtion, the leader in specialized integrated software solutions for tire alignment and replacement diagnostics for automotive dealers, is closing 2024 with strong momentum from continued customer growth and the launching of three new innovations that help dealers capture more revenue in the service lane. TraXtion will showcase the three innovations at the NADA show in New Orleans, January 24 - 26, 2025, at booth 3763 so that dealers can see up close the new technology that will help them generate more revenue in the service lane.