Articles from The Duckhorn Portfolio

Today, The Duckhorn Portfolio is excited to announce the launch of Decoy Featherweight Sauvignon Blanc, which has 80 calories per five-ounce serving and an alcohol content of 9%. The unveiling of Featherweight builds on The Duckhorn Portfolio’s 40+ year history of crafting acclaimed Sauvignon Blanc. Based on Circana data for the 52-week period ending on 12/24/23, Decoy currently produces the #1 $15+ domestic Sauvignon Blanc in the U.S. off-premise luxury category. In recent years, the global no-alcohol and lower-in-alcohol market has grown materially, rising from $8 billion in 2018 to $11 billion in 2022, with IWSR data projecting 27.4% CAGR growth for the category through 2027. The inaugural 2023 Decoy Featherweight Sauvignon Blanc is line-priced with the Decoy California Sauvignon Blanc at an SRP of $20. It begins shipping nationally today and is available online at DecoyWines.com.