Articles from Roku

ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’s #1 TV streaming platform*, for “Best of Big Game Commercials,” a one-stop shop for fans who want to dive into the ads from this year and the best ads from years past.

With surging viewership, fan engagement, cultural prominence, and sponsorship investments, women’s sports are more popular than ever. More than double the number of people watched women’s sports monthly in 2024 than in 2022*, and female athletes drive twice the amount of social engagement as their male counterparts**. Roku has seen this popularity firsthand, with engagement for women’s sports in 2024 up 143% YoY on the platform***. To better serve fans, Roku is partnering with Hello Sunshine, Rich Eisen Productions, and APX Content Ventures to bring audiences “Women’s Sports Now,” a weekly talk series that will dive deep into the stories of the elite women at the heart of these games. “Women’s Sports Now” will be fans’ go-to source for everything from women’s basketball, volleyball, soccer, college basketball, and more.

Today, Roku (NASDAQROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager to diversify beyond search and social, Roku Ads Manager is custom-built to help growth marketers succeed.

Today, Roku (NASDAQROKU), the #1 TV streaming platform in the U.S.*, announced its adoption of Unified ID 2.0 (UID2), a leading identity solution, across its premium streaming inventory. Roku advertisers can now implement more precise targeting and a secure means to facilitate data collaboration at Roku Media’s unmatched scale, powered by automation through Roku Exchange. Developed by The Trade Desk, UID2 is an identity solution that is helping pioneer the new identity fabric of the open internet.

Roku (NASDAQROKU) has secured the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games. Starting May 19, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB FAST channel, and more across the Roku platform. On most Sundays throughout the season, Roku will be the home for the first games of the day, with an exclusivity window during airtime as well.

Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans can easily find NBA games, highlights, documentaries, original series, and more. In another move to make TV streaming better for all viewers, Roku is bringing this unique destination to fans starting today, through the Sports experience. The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.

Today, Roku (Nasdaq: ROKU) and the National Football League (NFL) announced the recently launched NFL Zone within the Roku Sports experience to kick off the 2023 NFL season. This strategic partnership between Roku and the NFL marks the first official league-branded zone within Roku's Sports experience. Available now, the NFL Zone offers football fans a centralized location to find live and upcoming games, so they can spend less time figuring out where to watch the game and more time rooting for their favorite teams. Users can also tune in for weekly game previews, League highlights, and additional NFL content, all within the zone.

Today, Roku, (Nasdaq: ROKU) the #1 TV streaming platform in the U.S., Canada, and Mexico*, and Best Buy (NYSEBBY), the leading consumer tech retailer in the U.S., announced a first-to-market relationship across their advertising and retail businesses. For the first time, Best Buy is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs.

Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, announced the features and availability of its new Roku Select and Plus Series TVs. Available in 11 models ranging from 24” to 75” to fit any room or budget, Roku-branded HD and 4K TVs are the first ever to be both designed and made by Roku, underscoring the company's commitment to providing a best-in-class streaming experience at an accessible price. Beginning today, Roku Select and Plus Series TVs are available exclusively from Best Buy stores and BestBuy.com, while the new Roku Wireless Soundbar, offering a seamless wireless complement to Roku Select and Plus TVs, will be available exclusively at Best Buy stores and online later this month.

For the first time, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, will bring its iconic Roku City screensaver to life with an interactive, multi-level activation with Best Buy at SXSW. To the delight of streamers, creators, and advertisers alike, the pop-up will feature a Best Buy Home Theater Experience, a rooftop diner destination, a style shop, and hidden Hollywood references throughout the Roku cityscape.

Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, and DoorDash (NYSEDASH), the local commerce platform, today announced a multi-year partnership to build a better TV experience and unlock new ways for consumers to access their favorite restaurants and more.

Today Roku® announced the arrival of Roku TV™ in Germany, with Metz blue and TCL as the first partners to launch Roku TV models. The launch follows Roku’s entry into the market last year with its streaming players and underlines Roku’s commitment to the German consumer. From October, consumers will be able to purchase a Roku TV model from Metz blue or TCL, in sizes varying between 32” and 65” in HD, 4K and 4K QLED.