Articles from Power Digital

Power Digital, a leading tech-enabled growth marketing firm, today announced the acquisition of Cardinal Digital Marketing, a healthcare-focused performance marketing agency. The acquisition establishes Power Digital’s dedicated healthcare division, purpose-built to serve healthcare organizations with specialized expertise supported by enterprise-scale intelligence.

Power Digital, a leading tech-enabled growth marketing firm, today released new findings from its 2025 Black Friday–Cyber Monday (BFCM) study, revealing that discounting alone is no longer the sole lever driving consumer behavior. Based on a survey of 1,000 U.S. shoppers, the report points to mounting “discount fatigue,” a $6B Gen Z opportunity, and growing reputational risk for brands that treat BFCM as a short-term revenue sprint rather than a long-term loyalty play.

Power Digital, a leading tech-enabled growth marketing firm, has announced the promotion of Samantha Kress to Chief Client Officer. This promotion reflects the pivotal role Kress played as SVP of Activation, where she overhauled Power Digital’s service model by organizing teams into specialized industry verticals to deliver expert-level support. She unified channel strategy, data insights, and financial performance to help brands scale revenue, protect margins, and accelerate growth.

Power Digital, a leading tech-enabled growth marketing firm, today announced the public launch of fusepoint, a data and strategy consultancy designed to deliver enterprise-grade solutions to mid-market brands. fusepoint offers a comprehensive suite of services that empower marketing teams to accelerate revenue growth. Leveraging Power Digital’s proven history, including billions in managed media, fusepoint’s growth architects provide data-driven insights that span both pre- and post-marketing, to increase measurable P&L impact. fusepoint is available immediately to existing Power Digital customers as well as in-house marketing teams.

Power Digital, a leading tech-enabled growth marketing firm announces today the launch of Creative Affinity, an advanced module within the company’s nova Intelligence platform. Creative Affinity was designed with support from Meta and their business engineering team to connect a client's ad creative with their own first party data, managed by Power Digital in the nova cloud data platform, delivering a new level of ad creative analysis. This module provides a nuanced understanding of the lifetime value of customers driven by specific ad creatives. Advertisers can now see the effectiveness of creative targeting against real, holistic audience insights that bridges the gap between creative direction and profitable growth. Instead of relying on top of funnel or granular insights to analyze and determine effectiveness, this module goes a layer deeper to provide brands with the instant feedback they need to iterate and optimize creative, ultimately driving a higher incremental return on ad spend. Creative has been long discussed as the new targeting, but until now there wasn’t a clear solution that eliminated guesswork around delivery.

Power Digital, the leading tech-enabled growth marketing firm today announces the acquisition of Endrock Growth and Analytics, with offices in the United States, Medellín, Cartagena and Quito. Endrock brings deep expertise in Conversion Rate Optimization (CRO), data analytics and empirically-backed growth experimentation to Power Digital’s existing offerings.

Power Digital, a leading tech-enabled full-service digital marketing firm that utilizes data, analytics, and proprietary technology to drive commerce, announced today the addition of Stephanie Feldman as Power Digital’s first Chief Marketing Officer (CMO). Feldman joins the organization from consultancy PwC to drive the strategic vision for the brand, positioning Power Digital as the premier digital partner for B2C and B2B companies seeking growth, utilizing their proprietary tech platform, SPRnova™.

Power Digital, a leading digital performance marketing services company that utilizes data, analytics, and proprietary technology to drive digital commerce, today announced a strategic capital investment from Court Square Capital Partners, a middle market-focused private equity firm with $7.5 billion in assets under management. This investment comes after three years of unprecedented growth at Power Digital, which has grown in headcount by more than 400 employees and experienced over 400 percent revenue growth during that period.