Outside Interactive Appoints Christopher Jerard as Chief Brand Officer, Hires Former Roblox VP as General Manager, Mapping
Outside Interactive, Inc. today announced two key leadership appointments that will strengthen its position as the premier destination for outdoor inspiration, activation, and celebration.
Jack Johnson Partners with Outside Interactive, Inc. on a Unique NFT Experience
Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with multi-platinum-selling singer-songwriter Jack Johnson to enhance the company’s first NFT with one-of-a-kind musical rewards. Johnson joins Outside to celebrate its first NFT, called the Bedrock Badge, which gives fans a chance to win prizes associated with Jack Johnson’s eighth studio album, Meet the Moonlight, which comes out June 24.
Outside Interactive, Inc. Launches Major Web3 Initiative
Outside Interactive, Inc., the world's leading outdoor-focused tech company, unveiled plans today for the Outerverse, an adventure-minded, wellness-driven alternative to the Metaverse. The Outerverse represents the first comprehensive foray into Web3 technology by a major consumer media company. Unfolding over the course of 2022, the platform will consist of three primary parts: an NFT marketplace (Outside.io), a community-oriented creator platform, and an Outside-branded loyalty token. All of the elements will be built in partnership with blockchain innovator SuperLayer.io.
Michael Sippey Joins Outside Interactive, Inc. as Chief Product Officer
Outside Interactive, Inc., the world’s leading creator of active and healthy lifestyle content, events, and experiences, today announced the appointment of Michael Sippey as Chief Product Officer. Sippey will continue to build the already successful Outside+ platform alongside other digital product offerings.
Outside Interactive, Inc. Names Chief Marketing Officer, Dmitri Siegel
Outside Interactive, Inc., the world’s leading creator of active and healthy lifestyle content, events, and experiences, today announced that Dmitri Siegel has been named as its Chief Marketing Officer. Siegel’s appointment to the role comes out of a record year for the company, where many milestones were achieved, including a successful launch of Outside+, the ultimate membership for active and healthy lifestyle enthusiasts that combines all of the Outside brands into a single bundle offering and is changing the way people experience media.
Outside Interactive, Inc. Appoints Daniel Benson as New Editor-In-Chief of VeloNews
VeloNews, a leader in competitive cycling news, race results, and bike reviews, and owned by Outside Interactive, Inc., today announced the appointment of Daniel Benson as the new Editor-In-Chief. As the previous Editor-In-Chief at CyclingNews, a major news site for racing globally, Benson brings a background rich in cycling storytelling and over two decades of global media experience.
Women’s Running Inspires Female Empowerment in New 360 YOU Program
Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only program designed to empower female runners. The program will feature a different female pro athlete every three months, to highlight and share their training expertise, what ignites them as women, the pillars that guide their life journey, and what drives them to make change in the world.
Outside Interactive, Inc. Launches Exclusive Video Series Featuring Two-Time Olympic Gold Medalist and World Cup Alpine Skier, Mikaela Shiffrin
Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, today announced the release of an exclusive video series featuring the world-class alpine ski racer, two-time Olympic gold medalist, six-time world champion, and three-time Overall FIS Ski World Cup champion, Mikaela Shiffrin.
Partnership Forged Between Outside Interactive, Inc. & The IRONMAN Group Brings the Best of IRONMAN 70.3 Triathlon Series to Global Audiences
Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, and The IRONMAN Group, the largest producer of endurance events in the world, today announced a five-year partnership to bring exclusive global live and video on demand (VOD) coverage of IRONMAN® 70.3® Triathlon Series events, including the IRONMAN 70.3 World Championship, to Outside through 2026. The broadcast schedule will feature at least 12 events for each of the next five years, including the IRONMAN 70.3 World Championship. Beginning in Oceanside, California on April 3, 2022, 12 events from the IRONMAN 70.3 series will be broadcast live and for free across Outside’s multiple distribution platforms globally on the web, mobile, and connected TV apps.
Outside Interactive, Inc. Launches the Next Evolution of Outside+ Membership
Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced the next evolution of Outside+, the ultimate membership for active and healthy lifestyle enthusiasts that combines all of the Outside brands into a single bundle offering. Outside+ has continually added member benefits in the past year, all without increasing the membership price, but today announces the largest enhancements and value adds to date.
