Articles from Optable

Optable, the Agentic Audience Platform, today announced a partnership with PubMatic (NASDAQ:PUBM), the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the partnership, Optable’s Audience Agent is integrated into AgenticOS, enabling buyers to autonomously discover, build, and activate high-value audience signals sourced from premium publishers and data owners in a privacy-safe way.

Optable, a leader in identity resolution and audience activation for publishers, today announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates the most time-consuming steps in publisher ad planning. Built on open standards including the Model Context Protocol (MCP) and Ad Context Protocol (AdCP), Planner Agent represents the first purpose-built agentic tool that works seamlessly across identity, audience, and activation workflows.

Optable, a leader in data collaboration and identity infrastructure for the advertising ecosystem, today announced the launch of Agentic Collaboration, a groundbreaking new approach that enables autonomous, AI-driven agents to execute and optimize adtech workflows directly within the Optable platform.

Optable, a pioneering identity management & data collaboration platform, has announced it has been selected by Unity to power its newly launched Audience Hub. Unity's Audience Hub empowers brand marketers to create custom audiences of gamers in a privacy-first way.