Articles from Nexxen International Ltd.

New research and proprietary insights reveal where fans will watch, and how quickly audiences may shift if streaming access expands

Performance DSP brings targeting, activation, optimization and measurement into one workflow for health and pharmaceutical advertisers

New solution suite and site enhance sports advertising – across screens and seasons – with data, creative and premium supply

Advertisers gain access to ACR audiences through Yahoo DSP across the U.S., U.K. and Germany

Clients including Multilocal, 33Across and Audigent are utilizing the offering to package, activate and monetize data-driven deals at scale

Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further OEMs to participate in new marketplace

Accomplished product executive to accelerate Nexxen’s data-driven innovation across insights, planning, activation and measurement 

Award recognizes Nexxen Discovery’s AI-powered, content-first signals that deliver scalable performance

New roles to accelerate DSP adoption and scale Nexxen’s data-driven TV solutions

Native integration of generative AI in the Nexxen Data Platform builds on machine learning to automate and streamline campaign strategy development

Open and holistic approach to data is amplified by AI, more deeply connecting proprietary assets across Nexxen’s unified platform 

Data-driven, end-to-end platform enables marketing strategies that ensure compliance while maximizing impact across display, linear & Connected TV

Strategic partnership enhances advertiser engagement and monetisation in the growing U.K. streaming market

Strategic leadership hires enhance the company’s U.S. regional and global growth as well as its commitment to clients

By collaborating with publisher partners and DSPs, Nexxen saw an increase in spend on live sports packages, including a 315% increase from StackAdapt campaigns

Courses taught by programmatic experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others

Accomplished media executive poised to enhance Nexxen's engagement with premium brands and holding companies

Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers

Advertisers can now discover, visualize and activate on premium supply through a centralized, streamlined interface.

First-of-its-kind audience extension partnership supports leading brands in creating connection and loyalty with travelers across critical stages of the consumer journey

Leveraging its proprietary Discovery platform, Nexxen has unearthed unique data on the Hispanic and Latine electorate in swing states and across the U.S.

Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet

Advanced technology enables advertisers to drive reach and connections across the music video network’s premium inventory, especially on CTV

Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss

The enhancement empowers brands and advertisers with aggregated and scaled viewership insights

Months after announcing expanded access to TCL FFALCON’s premium TV inventory, the companies solidify plans to help brands reach audiences across screens

Centered on elevating culture and talent development, Johnson's hire signals a new phase of strategic growth for the company and its employees