Articles from Maesa

Maesa today announced the sale of Anomaly, the clean, vegan, high-performance haircare brand founded with Priyanka Chopra Jonas, to Reliance Retail, a leading global retailer. The transaction includes the transfer of Anomaly’s trademarks, brand assets, and digital properties, positioning the brand for its next phase of growth.

Maesa today announced the promotion of Dana Steinfeld to Chief Blue Sky & Innovation Officer, recognizing her longstanding impact on the company’s innovation engine and brand-building strategy. The move underscores Maesa’s continued investment in innovation as a core driver of growth. In an industry where fewer than 1 in 10 beauty launches succeed, Maesa’s success rate is better than 2 in 3 - a track record attributed to “Maesa Magic”: a deep understanding of consumers, best-in-class brand building, and a constant spirit of experimentation.

Maesa, the next-generation beauty incubator expands its skincare footprint with the launch of Party of You—a new brand with an evolved POV on wellness, born from the insight that the chase for unrealistic wellness can often leave us feeling burnt out.

Maesa, the next-gen beauty incubator, continues its expansion into skincare with Ontu - a transformative line of facial-grade skincare for the body that fuses science and luxury, available exclusively at Target stores nationwide and Target.com.

Maesa, the world’s #1 beauty incubator in mass, is thrilled to announce the winners of the second annual #MaesaMagicIncubator program. This initiative, now in its second year, continues to focus on bridging the entrepreneurial access gap by amplifying promising early-stage beauty and wellness entrepreneurs from underrepresented communities, including those identifying as women and/or BIPOC, LGBTQIA+, differently abled, low-income and seniors above 65.

Maesa, the world’s #1 beauty incubator in mass, proudly announces a call-for-entries to the second cohort of its giveback initiative, the Maesa Magic Incubator program. The program first launched in 2023 to celebrate Maesa’s 25th anniversary and honor the company’s entrepreneurial roots. According to the Kauffman Foundation, women and/or BIPOC founders collectively receive less than three percent of venture capital funding. To bridge this gap, Maesa Magic Incubator aims to amplify and elevate beauty and wellness entrepreneurs from historically under-represented backgrounds, including those identifying as women and/or BIPOC, LGBTQIA+, differently abled, and seniors above 65. The program also welcomes and encourages entrepreneurs from low-income households. Last year’s Maesa Magic Incubator winners were Nikita Charuza, founder of Ayurvedic beauty brand Squigs Beauty; Keisha Wagner, founder of hair removal skin care brand Fuzz Clinic; and Selah Jael, founder of explorative fragrance brand House of Foster.

Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Molly Kennedy as its new VP, Marketing, Kristin Ess Hair, and other brands including Koze Place.

Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Patricia Huet as its new Chief Human Resources Officer. Huet will spearhead global human resources management for Maesa, focusing on enhancing employee engagement and contributing to company’s continued growth. This latest executive appointment builds on a new era of diverse and mission-driven leadership under CEO, Piyush Jain.

Maesa, the #1 beauty incubator in mass, is proud to announce the graduation of the inaugural cohort, class of 2024 of the #MaesaMagicIncubator. Launched in 2023 to celebrate Maesa’s 25th anniversary and honor the company’s entrepreneurial roots, the program was designed to amplify and elevate entrepreneurs from under-served communities by combining lecture-based learning with personalized mentorship, hands-on training, and access to no-strings-attached grant capital.

Maesa, the #1 beauty incubator in mass, proudly announces a call-for-entries to its groundbreaking initiative, the #MaesaMagicIncubator. In honor of its 25-year anniversary, Maesa is paying it forward by designing a program to bridge the entrepreneurial access gap, empowering early-stage beauty and wellness entrepreneurs from all under-served communities (i.e., female, BIPOC, LGBTQIA+, differently-abled and seniors). Complete with a comprehensive curriculum, dedicated mentorship, hands-on education and initial funding, the #MaesaMagicIncubator equips participants with the necessary tools to build successful brands, from concept to aisle.