Articles from Integral Ad Science

Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia Aryafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately. Kamelia is a seasoned technology executive with extensive experience building and scaling artificial intelligence (AI) across platforms and companies. She brings deep expertise in artificial intelligence and product innovation to help guide IAS’s technology strategy and long-term growth.

Integral Ad Science (IAS), a global leader in media quality intelligence, today announced it received annual recertification for ISO/IEC 42001:2023. IAS expanded the scope of this certification to include its use of artificial intelligence (AI) in its Quality Attention and Ad Fraud solutions, and remains the only digital ad verification provider with accredited ISO 42001 certification. The latest certification further demonstrates to customers that IAS’s use of AI is safe, responsible and transparent and will remain innovative within a structured framework.