Hootology’s Vision to Turn Qualitative Insights into Quantitative Power Marks Significant Milestones with New Hires, Client Wins, and Product Advancements
Hootology, a market research platform merging trusted research principles with modern technology, has seen significant growth since the July launch of HOOQZ, the AI-powered platform for hosting dynamic discussions in simulated environments to gain qualitative, human insights at a quantitative scale. The company has brought senior brand, marketing, and research industry leaders to its team, all of whom were attracted by the innovative approach and strength of HOOQZ as a true game-changer for the insights industry.
Hootology Secures $1.1M Investment to Make Qualitative Research More Trustworthy at Scale
Hootology, a market research platform marrying trusted research principles with modern technology, today announced a $1.1 million pre-seed round and the launch of HOOQZ, a GenAI-powered market research tool that hosts dynamic discussions in simulated environments to gain qualitative insights at quantitative scale. Hootology, which has an established client base of Fortune 100 companies and has been operating since 2016, will use the investment to further advance its product suite and support team growth.
