Articles from Home Instead

Home Instead, an Honor company, and the world's leading provider of in-home care for older adults, is proud to announce its inclusion in Fast Company's 2025 Brands That Matter list. The list honors brands and individuals that go beyond acquiring customers—they resonate deeply with people and communities in a profound way. Home Instead was recognized in the Health category, standing out as the only in-home care brand included this year, for transforming how families approach aging care through its breakthrough “A Better What’s Next” campaign. The full list can be found on fastcompany.com and in the upcoming Winter print edition available on newsstands beginning December 16, 2025.

Home Instead, the world's leading provider of in-home care for older adults, today announced the debut of its newest campaign, “Home But Not Alone.” Timed to the 35th anniversary of the iconic holiday film, “Home Alone,” the campaign reunites audiences with Macaulay Culkin as Kevin McCallister, trying to keep his mom safe at home but realizing that he can’t do it alone.

Home Instead, the world’s leading provider of in-home care for older adults, has earned prestigious accolades from Franchise Times, Entrepreneur, and the Canadian Franchise Association for its leadership, reinforcing the company’s standing among elite franchise opportunities.