FRE® Nicotine Pouches Partners with 23XI Driver Riley Herbst to Fuel Performance at NASCAR's Highest Level
FRE® Nicotine Pouches today announced a partnership with 23XI Racing driver Riley Herbst and the No. 35 team, bringing the brand to the NASCAR Cup Series. The partnership pairs FRE with one of the sport's most dynamic young drivers ahead of his hometown race at Las Vegas Motor Speedway on March 15, combining on-track visibility with an expanded retail presence through Terrible's, the Herbst family's well-known chain of convenience locations across the Las Vegas market.
FRE® Nicotine Pouches Partners with Taylor Reimer Racing to Power Performance On and Off the Track
FRE® Nicotine Pouches today announced a partnership with Taylor Reimer Racing as the Official Nicotine Sponsor across four marquee races during the 2026 ARCA Menards Series. FRE will play a leading role in supporting Reimer as she competes in some of the sport’s most high-stakes environments, aligning the brand with one of motorsports’ most exciting rising drivers to champion focus, momentum, and performance under pressure.
FRE Lush 15mg Mega Pack Named 2026 Product of the Year USA Award Winner
FRE® Nicotine Pouches, a bold, freshness-forward nicotine pouch brand designed by users for users, has been recognized as a winner of the 2026 Product of the Year USA Awards. Determined through a national study of 40,000 American shoppers conducted in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program focused on product innovation. The FRE Lush 15mg Mega Pack is awarded the highly acclaimed honor of best product within the Smokeless Tobacco category.
