Button Appoints Industry Veteran Lauren Newman to Chief Revenue OfficerNewman strengthens Button’s leadership team with deep expertise in retail media, revenue optimization and nearly two decades of experience working across top publishers, including Red Ventures and Time Inc.
Button Integrates Into Linktree to Support Social Commerce for CreatorsThe combined technologies elevate the shopping experience by aligning intent with optimized journeys, while creating new revenue streams for creators
Button and The Shelf Partner to Unleash Unprecedented Product Level Purchase Data to Fuel New Budgets into the Creator Marketing UniversePartnership unlocks new opportunities to tap into retail media budgets with SKU-level purchase data for measuring and optimizing the downstream impact of influencer campaigns
Button Announces General Availability of New iOS Creator AppNEW YORK, Nov. 22, 2024 (GLOBE NEWSWIRE) -- Button, the leader in mobile commerce optimization, today announced the general availability of its new PostTap for Creators Native Mobile App — a powerful tool that enables creators to effortlessly create, optimize, and manage affiliate links from a native mobile experience. With advanced deep-linking technology and real-time analytics, the PostTap for Creators App boosts earnings by up to 200%, allowing creators to generate and customize shortlinks instantly, share them seamlessly across social platforms, and monitor performance to make smarter decisions.
