Articles from Button

NEW YORK, June 17, 2025 (GLOBE NEWSWIRE) -- Button, the creator commerce and retail media platform, today announced its newest innovation, "Creator Media," in a groundbreaking partnership with leading creator companies. The new solution was officially unveiled today at the Cannes Lions International Festival of Creativity, where one year ago, Button introduced its innovative Retail Media Inventory Solution in partnership with industry giants. Today marks the exciting expansion of that product. Button has extended the same infrastructure beyond retailers and publishers, now to creators and networks, connecting the dots between content, commerce, and conversion.

Newman strengthens Button’s leadership team with deep expertise in retail media, revenue optimization and nearly two decades of experience working across top publishers, including Red Ventures and Time Inc.

The combined technologies elevate the shopping experience by aligning intent with optimized journeys, while creating new revenue streams for creators

Partnership unlocks new opportunities to tap into retail media budgets with SKU-level purchase data for measuring and optimizing the downstream impact of influencer campaigns

NEW YORK, Nov. 22, 2024 (GLOBE NEWSWIRE) -- Button, the leader in mobile commerce optimization, today announced the general availability of its new PostTap for Creators Native Mobile App — a powerful tool that enables creators to effortlessly create, optimize, and manage affiliate links from a native mobile experience. With advanced deep-linking technology and real-time analytics, the PostTap for Creators App boosts earnings by up to 200%, allowing creators to generate and customize shortlinks instantly, share them seamlessly across social platforms, and monitor performance to make smarter decisions.