Earnings results often indicate what direction a company will take in the months ahead. With Q2 behind us, let’s have a look at Magnite (NASDAQ:MGNI) and its peers.
The sector is on the precipice of both disruption and growth as AI, programmatic advertising, and data-driven marketing reshape how things are done. For example, the advent of the Internet broadly and programmatic advertising specifically means that brand building is not a relationship business anymore but instead one based on data and technology, which could hurt traditional ad agencies. On the other hand, the companies in the sector that beef up their tech chops by automating the buying of ad inventory or facilitating omnichannel marketing, for example, stand to benefit. With or without advances in digitization and AI, the sector is still highly levered to the macro, and economic uncertainty may lead to fluctuating ad spend, particularly in cyclical industries.
The 7 advertising & marketing services stocks we track reported a satisfactory Q2. As a group, revenues along with next quarter’s revenue guidance were in line with analysts’ consensus estimates.
In light of this news, share prices of the companies have held steady as they are up 1.5% on average since the latest earnings results.
Magnite (NASDAQ:MGNI)
Born from the 2020 merger of Rubicon Project and Telaria, Magnite (NASDAQ:MGNI) operates the world's largest independent sell-side advertising platform that automates the buying and selling of digital advertising inventory across all channels and formats.
Magnite reported revenues of $173.3 million, up 6.4% year on year. This print fell short of analysts’ expectations by 2.2%, but it was still a satisfactory quarter for the company with a beat of analysts’ EPS estimates.
“We delivered total top-line results and Adjusted EBITDA that exceeded our guidance for the second quarter, with significant upside from DV+. We see acceleration in second-half 2025 growth in both CTV and DV+, despite some continued uncertainty related to the macro environment. In CTV, our growth was fueled by new and expanded partnerships, entry of SMB advertisers, our critical role in buyer marketplaces and success in live sports. The growth profile of DV+ is also improving as a result of progress on the partner and product side, even prior to benefits from any remedies resulting from the antitrust ruling against Google,” said Michael G. Barrett, CEO of Magnite.
Interestingly, the stock is up 12.2% since reporting and currently trades at $25.18.
Is now the time to buy Magnite? Access our full analysis of the earnings results here, it’s free.
Best Q2: Liberty Broadband (NASDAQ:LBRDK)
Operating across the United States, Liberty Broadband (NASDAQ:LBRDK) is a provider of high-speed internet, cable television, and telecommunications services across various markets.
Liberty Broadband reported revenues of $261 million, up 6.1% year on year, outperforming analysts’ expectations by 3.7%. The business had an exceptional quarter.
Liberty Broadband pulled off the biggest analyst estimates beat among its peers. The market seems content with the results as the stock is up 2.5% since reporting. It currently trades at $61.
Is now the time to buy Liberty Broadband? Access our full analysis of the earnings results here, it’s free.
Weakest Q2: Ibotta (NYSE:IBTA)
Originally launched as a way to make grocery shopping more rewarding for budget-conscious consumers, Ibotta (NYSE:IBTA) is a mobile shopping app that allows consumers to earn cash back on everyday purchases by completing tasks and submitting receipts.
Ibotta reported revenues of $86.03 million, down 2.2% year on year, falling short of analysts’ expectations by 5%. It was a softer quarter as it posted a significant miss of analysts’ EPS estimates.
Ibotta delivered the weakest performance against analyst estimates in the group. As expected, the stock is down 20.4% since the results and currently trades at $27.13.
Read our full analysis of Ibotta’s results here.
Taboola (NASDAQ:TBLA)
Often appearing as those "You May Also Like" or "Recommended For You" boxes at the bottom of news articles, Taboola (NASDAQ:TBLA) operates a digital platform that recommends personalized content to users across publisher websites, helping both publishers monetize their sites and advertisers reach target audiences.
Taboola reported revenues of $465.5 million, up 8.7% year on year. This print surpassed analysts’ expectations by 3.6%. Overall, it was a strong quarter as it also recorded a beat of analysts’ EPS estimates and full-year revenue guidance slightly topping analysts’ expectations.
The stock is up 3.3% since reporting and currently trades at $3.31.
Read our full, actionable report on Taboola here, it’s free.
Omnicom Group (NYSE:OMC)
With a vast network of creative agencies that helped craft some of the most memorable ad campaigns in history, Omnicom Group (NYSE:OMC) is a strategic holding company that provides advertising, marketing, and communications services to many of the world's largest companies.
Omnicom Group reported revenues of $4.02 billion, up 4.2% year on year. This number beat analysts’ expectations by 1.2%. It was a satisfactory quarter as it also put up organic revenue in line with analysts’ estimates.
The stock is up 8.2% since reporting and currently trades at $76.63.
Read our full, actionable report on Omnicom Group here, it’s free.
Market Update
Thanks to the Fed’s series of rate hikes in 2022 and 2023, inflation has cooled significantly from its post-pandemic highs, drawing closer to the 2% goal. This disinflation has occurred without severely impacting economic growth, suggesting the success of a soft landing. The stock market thrived in 2024, spurred by recent rate cuts (0.5% in September and 0.25% in November), and a notable surge followed Donald Trump’s presidential election win in November, propelling indices to historic highs. Nonetheless, the outlook for 2025 remains clouded by potential trade policy changes and corporate tax discussions, which could impact business confidence and growth. The path forward holds both optimism and caution as new policies take shape.
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