Over the last decade, businesses have lost data from online campaigns at alarming rates. As ad blockers, cookie restrictions, and browser updates—like Safari’s Intelligent Tracking Prevention (ITP)—erode conversion metrics, Tiide’s server-side tracking platform provides a solution that keeps marketer data flowing.
-- In 2026, it is commonly accepted that marketers using traditional client-side tracking are losing 30–40 percent of their campaign and conversion data due to ad blockers and strict privacy features in web browsers. The data shows that this number is only increasing. Tech giants like Google and Meta have recommended server-side tracking as the antidote to this massive data loss, but until Tiide, this solution has been largely out of reach for most businesses.
“For too long, server-side tracking has been costly and time-consuming to implement,” said Ben Ayles, Tiide Co-Founder. “It has required specialized developers, ongoing maintenance, and costly hosting. But marketers, on every level, needed a way to access this fix, so we developed Tiide.”
Tiide is an enterprise-grade server-side tracking platform that requires no developer experience and takes just ten minutes to set up.
“It is a much-needed solution for the marketing and advertising industry,” said Ayles. “We expected to see users recovering up to 40 percent of their data, but in some cases, they are retrieving 50 percent or more with our app.
“This amount of data recovery has direct positive effects on marketers’ budgets and decision-making. We are helping businesses save thousands of dollars every month with a platform that costs $25–$50 [USD] to run.”
With Tiide, the marketing platforms businesses rely on receive a more complete picture of conversions, enabling users to make decisions based on data they can trust. The app’s dashboard shows each user the exact number of events they are recovering from every browser. The data is then fed back into their marketing platforms.
For businesses that rely heavily on Safari audiences, including iPhone users, almost all data is lost without server-side tracking. A recent case study shows this can cost businesses thousands of dollars every month.
“Better optimization is only possible with good data,” Jeff Miller, Tiide Co-Founder, said. “If platforms are missing conversions, marketers are making decisions based on incomplete information. This results in costly decisions, such as switching off campaigns that may have been converting well with Safari users, or spending budget on rounds of creative changes that weren’t really needed.”
The company says that Tiide not only offers a real benefit to individual businesses of any size, but also to agencies that live and die by the results they produce for their clients. Tiide offers both individual and agency pricing, starting at $25 USD per site per month.
The Tiide website provides free resources to help users calculate data loss and learn about the benefits of server-side tracking.
Tiide has seen rapid early growth since its launch. The app is currently available in Australia via tiide.app, with setup taking users only ten minutes. The platform’s function means the company has a waitlist of users eager for the app to become accessible in the US and UK, both of which are expected to launch within the next two months. Businesses can register through the Tiide website to join the waitlist.
Contact Info:
Name: Ben Ayles
Email: Send Email
Organization: Tiide
Website: https://tiide.app
Release ID: 89199944
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