touchpoint.systems, a Brisbane-based marketing systems company, has added Answer Engine Optimisation (AEO) to its services as AI-powered search tools change how consumers find businesses online. AEO focuses on being cited by AI answer engines like Google AI Overviews and ChatGPT Search, rather than traditional search
-- PRESS RELEASE
FOR RELEASE 3 AUGUST 2026
touchpoint.systems
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BRISBANE, Australia — 3 August 2026
touchpoint.systems adds answer engine optimisation to its services as AI search reshapes how businesses are found online
touchpoint.systems, a Brisbane-based marketing systems company, has added Answer Engine Optimisation (AEO) to its services as AI-powered search tools fundamentally change how consumers find businesses online.
touchpoint.systems, a Brisbane-based integrated marketing systems company, has formally added Answer Engine Optimisation (AEO) to its service offering, responding to a structural shift in digital search behaviour that is reshaping how businesses are discovered online. The move reflects the growing importance of optimising digital presence not just for traditional search engines but for AI-powered answer tools including Google AI Overviews, ChatGPT Search, and Perplexity.
AEO is the practice of structuring a business's online content and digital footprint so that AI-powered answer engines cite and surface it when responding to user queries. Unlike traditional search engine optimisation (SEO), which is focused on achieving rankings in a list of links, AEO is focused on being selected as the answer — a distinction that is becoming commercially significant as AI-generated responses increasingly resolve queries without the user clicking through to a website at all.
The scale of that shift is evident in current market data. Approximately 70 percent of all Google searches now end without a click, as AI-generated summaries resolve the query directly in the search interface. Google AI Overviews appear in roughly 25 percent of all searches, and total AI chatbot traffic reached 55.2 billion visits in 2025, representing an 81 percent year-on-year increase. Despite those figures, only 20 percent of marketing professionals have actively begun implementing AEO strategies, even though 70 percent acknowledge the discipline will significantly impact their marketing outcomes.
"The businesses that understand this shift early are the ones that will hold the advantage," said Tony Gavin, founder and director of touchpoint.systems. "AEO is not a replacement for what businesses are already doing in search marketing — it sits alongside it. But ignoring it means becoming progressively less visible to a growing share of your potential customers."
For touchpoint.systems, AEO integrates directly into its broader model of building connected, data-led marketing systems. The company's approach treats search marketing — whether paid, organic, or AI-optimised — as one component of an end-to-end system, with attribution modelling used to measure each channel's contribution to enquiries and revenue. AEO is incorporated into that framework alongside search engine marketing (SEM) and pay-per-click (PPC) advertising, with performance tracked through the same dashboards used across a client's full marketing stack.
To support businesses in understanding their current AEO readiness, touchpoint.systems has developed a free audit tool available at https://audit.aeograder.app. The tool assesses how well a business's online presence is configured to be cited by AI-powered answer engines and identifies specific areas for improvement.
Gavin, who brings more than 20 years of digital marketing experience to the company and was previously founder and chief executive of ROI Media — a Hong Kong-based agency that was among the early adopters of robotic process automation (RPA) and AI for marketing operations — said the development of the audit tool was driven by the absence of accessible diagnostic resources for Australian businesses.
"Most businesses have no way of knowing whether they are visible to AI answer engines or not. The audit tool gives them a starting point — a concrete baseline they can act on."
touchpoint.systems launched in Brisbane in 2026 and offers integrated marketing systems services including stack interoperability, custom data visualisation, RPA and AI workflow design, SEM, AEO, PPC, conversion rate optimisation (CRO), and data-informed collateral design. Further information is available at https://touchpoint.systems/.
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About touchpoint.systems
touchpoint.systems is a Brisbane-based marketing systems company that builds data-led, integrated marketing systems for businesses ready to replace guesswork with evidence. The company connects every customer touchpoint — from first impression to repeat purchase — into one accountable system, measured by the revenue it delivers. Further information is available at https://touchpoint.systems/.
Media Contact
Name: Tony Gavin
Company: touchpoint.systems
Email: tony@touchpoint.ltd
Phone: +61 406 764 555
Address: 2 Benson Street, Toowong QLD 4066, Australia
Media Room: https://media.touchpoint.systems
LinkedIn (Tony Gavin): https://www.linkedin.com/in/tonygavin
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Contact Info:
Name: Tony Gavin
Email: Send Email
Organization: touchpoint.systems
Website: https://touchpoint.systems/
Release ID: 89199293
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