Digital media publishing company clovio has launched Advent Calendars Club, a curated shopping portal for holiday advent calendars, in time for the 2025 holiday season. The website guides shoppers in discovering the most unique, sought-after advent calendars by large and smaller brands. Consumers can easily find advent calendars sorted by brand, type, budget, and other preferences.
In recent years, advent calendars have gained popularity with shoppers and brands. Consumers enjoy the experience of trying out products from brands they love or want to get to know better as a daily treat in the countdown to Christmas. Brands see advent calendars as an opportunity to reinforce their brand awareness, treat their fans, and market products they want to push as holiday gifts.
Beauty Advent Calendars Leading the Way
While the 2025 advent calendar season has only begun, many renowned brands have already revealed their countdown calendars and started taking preorders. Beauty advent calendars are traditionally among the first to release their advent calendars, with famed brands like Liberty London, L'Occitane, and Charlotte Tilbury leading the way.
2025 Advent Calendar Trends
Advent Calendars Club has identified key trends for the 2025 holiday season calendars. "With the advent calendar space becoming more crowded, companies go niche with their countdown calendars with a fragrance advent calendar, among other variants," says Sander Delabie, founder of AdventCalendars.Club. "Luxury brands make their advent calendars more accessible by offering a 12-day advent calendar, lowering the price while still being able to offer good value for money with premium full-size items and bestsellers," he continues.
Each year, brands get more creative, with the packaging of advent calendars becoming more unique, premium, and sustainable. This sustainability is reflected in brands like Lush offering a refill of last year's organic beauty advent calendar so that a previous advent calendar can be reused.
Cross-channel Advent Calendar Exposure
Influencers, content publishers, and shopping portals like Advent Calendars Club are key marketing channels for obtaining exposure for advent calendars. "Numerous brands, including Sentier Fragrance, Franzis, Avant Skincare, and Sephora, are partnering with AdventCalendars.Club to highlight their advent calendar products. Merchants recognize our shopping portal's value and sales potential," says Senior Partnership Account Manager Nicole Neves.
As 2025 advent calendars are released, Advent Calendars Club's team of holiday enthusiasts reviews them in videos and live streams on the website's TikTok, Instagram, Facebook, and other social media channels.
About clovio
clovio is a digital media publisher operating brands including Advent Calendars Club, Best Reviews, Financus, and Esthesis. Each tailored to a specific industry, clovio's media brands appeal to audiences with a high purchase intent for niche products. The company has been active since 2011 and operates out of Portugal.
Media Contact
Company Name: Advent Calendars Club
Contact Person: Sergio Machado
Email: Send Email
Phone: +1 (585) 449-6011
Country: Portugal
Website: https://adventcalendars.club