Javvy Coffee is calling for a national rethinking of how Americans fuel their mornings. In a recent feature titled “What Is Proffee? How Javvy Coffee Made It Taste (and Work) Better,” the company shares its role in the rise of the proffee movement—while spotlighting a larger issue: many people start their day with caffeine but no real nutrition.
“People are waking up, running late, and grabbing whatever's easy. That’s often a sugary iced coffee or an energy drink,” a Javvy spokesperson explains. “We built Protein Coffee to replace that with something better—no sugar, no blender, no crash.”
Proffee—short for protein plus coffee—has gained momentum across fitness and lifestyle communities. Social media views for “proffee” have surged into the millions. But most DIY versions are messy, clumpy, or lack balance. Javvy Coffee’s Protein Coffee solves that problem with a clean, convenient formula that delivers:
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80mg of natural caffeine
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10g of protein
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Zero added sugar
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No gums or artificial sweeteners
“People try to mix protein powder with cold brew and give up after one bad drink,” the brand says. “We wanted something that actually works—at 6 AM or 2 PM.”
The company highlights how its customers use Protein Coffee in real life: after cold plunges, before workouts, during afternoon slumps, or in place of breakfast.
A teacher in New Jersey shared, “I’m not hungry at 6 AM. But I need something. Javvy gives me just enough.”
One gym-goer in San Diego said, “I drink it on the way to my workout. It wakes me up and doesn’t make me feel bloated.”
Javvy Coffee points to the data: the average café iced coffee has over 40 grams of sugar and little to no protein. Meanwhile, combining caffeine with protein has been shown to improve energy, mood, and workout performance while reducing crash symptoms later in the day.
“Too many people are starting their day with something that hurts their energy instead of supporting it,” the brand says. “We’re not here to tell you what to do. We’re here to give you a smarter option.”
Call to Action:
Start by reading the label on your coffee. Swap one sugary drink this week for something that gives your body more than just a buzz. Whether it’s Protein Coffee or another clean option, choose fuel that matches the life you’re trying to build.
About Javvy Coffee
Founded in 2020, Javvy Coffee is a clean caffeine brand focused on better-for-you energy. With products like Coffee Concentrate and Protein Coffee, the company helps people build healthier, more sustainable routines—without added sugars or junk. Javvy is available through online subscription and in select retail stores.
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Contact:
info@javvycoffee.com
Media Contact
Company Name: Javvy Coffee
Email: Send Email
Country: United States
Website: https://javvycoffee.com/