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The Future of Leadership is Curious: Jon Bassford’s The Curious Leader Launches February 18

Leadership is evolving, and at the heart of that change is one simple but powerful trait: curiosity. On February 18, 2025, Jon Bassford—an expert in curiosity-driven leadership—introduces his transformative new book, The Curious Leader: Unlocking Innovation, Empowering Teams, and Driving Change. This essential read for business leaders is now available on Amazon: https://www.amazon.com/dp/B0DT4YJ5LK.

Join the Live Virtual Launch Event on February 20

To celebrate the launch, Jon invites leaders from all industries to a live, interactive virtual event on February 20. This free event is an opportunity to gain exclusive insights on how curiosity can become a leadership superpower.

Reserve your spot here: https://www.eventbrite.com/e/live-virtual-launch-event-for-the-curious-leader-tickets-1222185693309.

A Growing Community for Curious Leaders

Leadership isn’t a solo journey. That’s why Jon encourages business leaders to join a dynamic Facebook community designed for executives, entrepreneurs, and innovators. The Business Leaders Free Community is a space to exchange strategies, collaborate, and learn from like-minded professionals in a curiosity-driven environment.

Join here: https://www.facebook.com/groups/236279005871376.

Why The Curious Leader Is a Must-Read

In today’s complex and ever-changing business landscape, rigid leadership styles no longer work. The Curious Leader provides an actionable framework for leaders who want to thrive by embracing curiosity. Through real-world examples from companies like Amazon and Netflix, Jon Bassford shows how to:

  • Shift from a fixed mindset to a growth-driven strategy that enhances adaptability.
  • Foster an inclusive workplace culture where new ideas and innovation can flourish.
  • Turn setbacks into opportunities for continuous improvement.


"Curiosity isn’t optional—it’s essential,"
says Bassford. "Leaders who cultivate curiosity create stronger teams, drive innovation, and stay ahead in a rapidly changing world. This book lays out a practical roadmap for making curiosity a cornerstone of leadership."

About Jon Bassford

With a JD, MBA, and CAE, Jon Bassford has spent his career transforming organizations through curiosity-driven leadership. His approachable, results-focused teaching style has impacted startups, nonprofits, and global businesses alike. As a consultant, speaker, and now author, he is committed to helping leaders use curiosity as a tool for sustainable growth and innovation.

Be Part of the Movement

Jon Bassford is rallying leaders everywhere to embrace curiosity, think differently, and lead with intention. To help spread this message, he’s launching the Curious Leader Launch Team—a grassroots community of professionals passionate about the power of curiosity in leadership. Members will receive exclusive content and resources to help share The Curious Leader and its ideas with the world.

Key Details at a Glance


The Time for Curious Leadership is Now

With The Curious Leader, Jon Bassford delivers a game-changing roadmap for leaders ready to innovate and inspire. Don’t miss your chance to be part of this movement—get the book, attend the event, and connect with a thriving network of curiosity-driven leaders.

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Media Contact
Company Name: Lateral Solutions
Contact Person: Jon Bassford
Email: Send Email
Phone: +1(419) 306-1101
City: Bethesda
State: MARYLAND
Country: United States
Website: https://think-lateral.com