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WRITER Launches New AI Agent Experience to Power Everyday Work with Enterprise-wide Impact

via Business Wire

New capabilities include Playbooks, Routines, Connectors, and Personality to empower every enterprise employee to easily design and scale automated workflows

WRITER, the leader in enterprise AI, today unveiled a significant expansion of its platform for agent-powered work. With the new WRITER Agent and capabilities including agent Playbooks, Routines, Connectors, and Personality, WRITER is giving every enterprise employee a deeply customizable AI partner that makes it simple to automate their unique workflows, take action in critical business systems, scale their impact across the organization, and execute work with precision and brand compliance.

The release of WRITER Agent comes on the heels of growing demand for WRITER’s enterprise-focused approach, with new customers like Aptitude Health, CAA, Comcast, Keurig-Dr. Pepper, New American Funding, TikTok, VOIS, and more embracing the platform alongside longstanding WRITER champions like Accenture, Qualcomm, Uber, and Vanguard.

“We’re delivering an agent interface that is both incredibly powerful and radically simple to transform individual productivity into organizational impact,” said WRITER CEO & Co-founder May Habib. “WRITER Agent is the difference between a single sales rep asking a chatbot to write an outreach email and an enterprise ensuring that 1,000 reps are all sending on-brand, compliant, and contextually-aware messages to target accounts.”

WRITER Agent brings together the power of WRITER’s autonomous “Action Agent,” released in beta last summer, and its “Ask WRITER” chatbot. The unified agent experience provides a single, intuitive interface with two modes where users can do everything from asking a quick question to generating robust, data-driven deliverables in the form of documents, spreadsheets, presentations, dashboards, and more. The Agent is powered by Palmyra X5, WRITER’s proprietary large language model (LLM) specifically developed to deliver enterprise-grade accuracy, security, and performance in agentic use cases.

How Playbooks, Routines, and Connectors Work in WRITER

WRITER’s goal is to make agent-powered work intuitive enough to be adopted by every employee, and scalable enough to drive business impact for leaders across any department or vertical. While many AI tools can help individuals with basic content generation, they often fall short when it comes to scaling complex tasks and workflows across large teams and multiple third-party systems.

Central to the new agent experience is a suite of powerful new capabilities designed for the complexity and scale of modern enterprises. These build on features WRITER released earlier this year, like autonomous task execution, virtual computer use, code execution, and presentation generation. New capabilities include:

  • Playbooks empower users to turn frequently used workflows into repeatable, shareable artifacts. Saved Playbooks can be easily accessed and deployed right from the WRITER Agent chat window. From generating SEO-optimized content briefs to analyzing advertising performance, playbooks allow teams to codify and scale their best work, ensuring everyone benefits from the team’s top performers.
  • Routines allow users to schedule Playbooks to run automatically at specific times or intervals, putting complex knowledge work on autopilot.
  • Connectors enable the Agent to work across third-party business systems through a unique MCP gateway developed by WRITER. With built-in connectors to essential enterprise applications like Google Workspace, Microsoft 365, Snowflake, Asana, Slack, Gong, Hubspot, Atlassian, Databricks, PitchBook, and FactSet, WRITER Agent can retrieve information, generate insights, and take action in connected systems all with a single natural language request.
  • Personality lets every user and team customize their Agent’s voice profile on a default or per-session basis. This ensures that every generated email, report, or marketing asset reflects a distinctive tone, voice, and style, whether at the individual user, team, or company level, in addition to global brand and style controls that enforce brand guidelines and terminology.
  • New Agent controls and visibility empower IT admins to enable and disable WRITER Agent’s core system capabilities, such as web use and browser automation, and granularly control data access, web usage, and connector permissions, helping promote security and compliance across the organization.

Whether it’s content strategy or financial research, prospecting or merchandising – WRITER Agent is built to handle complex, unstructured work across every department and vertical. For structured, highly repeatable tasks, WRITER also offers a library of over 100 ready-to-use agents, and an AI Studio to build customizable multi-agent systems aligned with a company’s highest value use cases.

New American Funding Scales Employee-led Innovation with WRITER Agent

At New American Funding, Senior Content Marketing Manager Karen Rodriguez uses WRITER Agent to automate key parts of the marketing workflow. By uploading Asana tickets—complete with notes, files, and creative briefs—WRITER Agent can execute tasks like updating email campaigns, refining copy, or transforming a single article into carousels, video scripts, and captions in minutes. By saving these processes as Playbooks and setting up Routines, Rodriguez enables her team to share automated workflows across departments, ensuring consistency and saving valuable time.

“WRITER Agent isn’t just another AI tool, it’s the monumental leap we’ve been promised,” said Rodriguez. “It’s the shift from AI that tells you how to do something to AI that does it for you. You provide the destination, and the Agent charts the course, executing each step with full transparency. It’s true collaboration.”

“We're entering an era where if you can describe a better way to work, you can build it,” said WRITER Director of Product Management Doris Jwo. “The new WRITER Agent democratizes who gets to be a builder, empowering the operational experts and creative problem-solvers in every department to become the architects of their own transformation. That’s how you unlock innovation that competitors can't replicate.”

Learn more about how WRITER is empowering every enterprise employee to do their best work in collaboration with agents at WRITER’s blog.

About WRITER

WRITER is where the world’s leading enterprises orchestrate AI-powered work. With WRITER’s end-to-end platform, teams can build, activate, and supervise AI agents that are grounded in their company’s data and fueled by WRITER’s enterprise-grade LLMs. From faster product launches to deeper financial research to better clinical trials, companies are quickly transforming their most important business processes for the AI era in partnership with WRITER. Founded in 2020, WRITER delivers unmatched ROI for hundreds of customers like Accenture, Marriott, Uber, and Vanguard and is backed by investors including Premji Invest, Radical Ventures, ICONIQ Growth, Insight Partners, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at writer.com.

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