Phoenix-based company is disrupting traditional flooring models with transparency, speed, and service innovation
PHOENIX, AZ / ACCESS Newswire / May 14, 2025 / In an industry often known for outdated practices and hidden fees, Floor Daddy is raising the standard for what homeowners can expect from their flooring experience. Based in Phoenix, Arizona, the fast-growing company has built its reputation on a bold, customer-first philosophy - prioritizing transparency, value, and service at every step.
At the heart of Floor Daddy's success is a simple but powerful belief: putting the customer first changes everything. Instead of confusing pricing structures and hidden charges, Floor Daddy offers clear, all-inclusive pricing. From free in-home flooring samples to complimentary air duct cleaning after installation, every service is designed to make the process stress-free and seamless.
What Sets Floor Daddy Apart?
Floor Daddy's customer-first innovations are redefining the industry. Some of their standout services include:
No-Hassle In-Home Flooring Samples: Customers can view flooring options in their own homes, under their own lighting, before making a decision.
Removal and Hauling of Old Flooring: Floor Daddy handles the removal and disposal of old flooring at no additional cost.
Free Air Duct Cleaning: After new flooring is installed, customers receive free air duct cleaning to maintain a clean, healthy home environment.
Next-Day Installation: Floor Daddy offers next-day installation, allowing customers to enjoy their new floors without long wait times.
Wholesale Pricing: Through direct partnerships, Floor Daddy provides top-tier flooring at wholesale prices, saving customers from traditional retail markups.
Integrity, Execution, and Rapid Growth
Floor Daddy's commitment to execution and integrity has fueled explosive growth, exceeding $1 million in new business within a single month during their first year - a remarkable feat in any industry. Led by founders Michael Freeman, Cody Sperber, Bryant Aplass, and Jonathan Tessmar, the company has navigated rapid scaling while maintaining exceptional service standards.
"Growth can create chaos if you aren't built on the right foundation," says Michael Freeman, co-founder of Floor Daddy. "We built Floor Daddy on trust, transparency, and an obsession with delivering a better customer experience."
Building a Culture of Trust and Excellence
The leadership team at Floor Daddy recognized early that they were newcomers to the flooring space - so they made it a priority to recruit seasoned flooring experts to complement their entrepreneurial background. This focus on collaboration and deep industry knowledge has helped create a thriving, empowered company culture.
From field managers to installation experts to customer service teams, every employee at Floor Daddy shares the same mission: to deliver an exceptional experience, from the first consultation to the final walkthrough.
Looking Ahead
As Floor Daddy continues to expand, the company's focus remains on doing the basics - and doing them better than anyone else. Their commitment to honesty, accountability, and innovation is positioning them as a model for what the modern flooring industry can and should be.
"We're not reinventing the wheel," says Jason Valasek, Director of Marketing at Floor Daddy. "We're just doing the basics right-and doing them better than anyone else."
Whether upgrading a single room or transforming an entire home, Floor Daddy stands ready to deliver flooring solutions with honesty, integrity, and customer-first service.
For more information about Floor Daddy, visit FloorDaddy.com.
For media inquiries, please contact:
Cody Sperber
info@floordaddy.com
FloorDaddy.com
SOURCE: Floor Daddy
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