ROSLYN HEIGHTS, NY / ACCESS Newswire / November 26, 2025 / Within the past three months, Elijah Yeroushalmi has been recognized as one of the most influential fragrance voices for men. His personal brand has partnered with leaders like L'Oréal, Coty, and other major fragrance houses to develop high-impact campaigns and facilitate product launches. As a representative of modern fragrance culture, Elijah continues to expand his influence in the industry.
Creating a Full-Time Career
Elijah has always loved the idea of expressing identity through scent, but this was a personal pursuit for much of his life. Fragrance always felt like the finishing touch that would prepare him for anything, whether an important meeting or a simple night out. Looking for an outlet to share his love of fragrance, Elijah began posting about it on social media.
"When I started posting about fragrances online," Elijah shared, "I noticed how many people wanted recommendations but didn't know where to start. My goal became helping people find their scent, something that makes them feel confident, attractive, and more like themselves. It grew from a hobby into a full-time career as my content began resonating with a larger audience."
Overcoming Challenges
As he began to grow his platform, Elijah realized he lacked the industry connections needed to scale efficiently. He had to build everything from scratch, learning content strategy, production, scent knowledge, and business relationships on his own. In an effort to maintain authenticity, Elijah focused on building a platform for himself and his audience while turning setbacks into opportunities.
Making Fragrance Approachable
Rather than speaking in intimidating technical terms, Elijah aims to make fragrance approachable. He contextualizes real-world situations around scent, communicating the elevated realm of fragrance in a way his audience can understand. Instead of explaining each unique note of a scent, Elijah shares how one fragrance might work well on a date, or another could be best at the gym.
"My content focuses on real-life situations," Elijah said. "I translate the world of fragrance in a way that feels personal, modern, and relatable; especially to younger audiences."
Building Community and Partnerships
Within the past few years, Elijah has built one of the fastest-growing fragrance communities across social platforms like TikTok, Instagram, and YouTube. Boasting over 675,000 followers on TikTok alone, he has helped to introduce millions of people to fragrance, fragrance layering, and personal style.
With an accessible and relatable style, Elijah has also found several opportunities to collaborate with leading brands.
To date, Elijah has worked with global brands including Armani, Boss, Coty, Azzaro, L'Oréal, Chanel, and more. In each collaboration, he has driven significant sales through TikTok Shop and various social-commerce partnerships. As he inspires collaborations and expands his brand through strategic connections and international events, Elijah continues to build a loyal audience as a trusted voice in beauty.
A Face for Modern Fragrance
Using his brand and platform, Elijah has emerged as a face for modern fragrance culture. Recognized by both fragrance leaders and his own audience, his digital presence elevates the world of scent and the products that exist within it. Moving forward, Elijah aims to expand into his own fragrance and personal care product line, continue collaborating with international fragrance houses, and grow as a trusted influencer in men's lifestyle and grooming.
About Elijah Yeroushalmi
Elijah Yeroushalmi is one of the world's leading male fragrance creators, recognized for shaping modern fragrance trends with high-impact storytelling. Blending education, entertainment, and expert insight, he is positioned as a trusted voice in beauty.
Media Contact
Aaron Elijah Yeroushalmi
Chefejtiktok@gmail.com
+971 58 176 4369
Roslyn Heights New York
SOURCE: Aaron Elijah Yeroushalmi
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