Mexican Owned Resort Group Debuts Suite Renovation, Kids Spa, New Kids & Teens Clubs; Celebrates MICHELIN Stars
PUERTO VALLARTA, MEXICO / ACCESS Newswire / November 20, 2025 / Velas Resorts in Mexico celebrates its 35th anniversary under the direction of new Chief Executive Officer, Juan Vela Ruiz. Velas Resorts includes the AAA Five Diamond Grand Velas resorts in Riviera Maya, Riviera Nayarit and Los Cabos, adults only Casa Velas and Grand Velas Boutique Los Cabos, family-friendly Velas Vallarta, and boutique seaside retreat Mar del Cabo. The milestone comes as the brand continues to invest in elevated offerings across its portfolio, with new enhancements and guest-focused innovations that further enhance the experiences.
In 1991, Vela Ruiz's brother, Eduardo Vela Ruiz, founded Velas Resorts with Velas Vallarta in Puerto Vallarta. From the beginning, the vision was to deliver something more meaningful than a place to stay-an elevated expression of Mexican hospitality centered on warmth, generosity, and service. What began as a single property has grown into one of the country's most awarded luxury brands, still proudly owned and operated by the Mexican family committed to honoring and evolving that legacy.
Velas Resorts' trajectory accelerated in 2002 with the debut of Grand Velas Riviera Nayarit, a bold move that pioneered what all-inclusive luxury could be. Eduardo Vela had the conviction to challenge the status quo, proving that the all-inclusive model could be refined and deeply experiential. The property was built on a simple but disruptive idea: offer world-class cuisine, suite accommodations, and service standards typically found in leading global luxury hotels, with the simplicity and ease of "everything included." This philosophy placed Velas Resorts at the forefront of a new era of high-end all-inclusive travel for families, couples, and groups seeking elevated experiences without compromise.
Today, Velas Resorts continues to build on that legacy with a track record of accolades, including AAA Five Diamond awards across its Grand Velas properties, Forbes Five-Star recognitions for SE Spa, and MICHELIN Stars at Cocina de Autor in both Los Cabos and Riviera Maya, making Velas the only all-inclusive resort company worldwide with dual MICHELIN-starred venues. These distinctions underscore the brand's long-standing commitment to excellence and demonstrate that an all-inclusive model can stand shoulder-to-shoulder with the world's most respected luxury hotels.
Early last year, Velas Resorts' expanded with Grand Velas Boutique Los Cabos, a new resort and concept in the all inclusive space. Adults only, it is a stylish sanctuary, its own world of relaxation, pampering, with the personal service for which Velas Resorts is known.
In keeping with its commitment to continual innovation, the company is set to debut several major enhancements across the seven property portfolio this year. Grand Velas Riviera Nayarit and Velas Vallarta reveal newly renovated suites, introducing refined interiors, updated technology, and contemporary design. Grand Velas Riviera Maya launches a Kids Spa, offering bespoke treatments for younger guests and unveils redesigned Kids and Teens Clubs with expanded programming and modernized spaces, golf simulator and state-of-the-art cinema.
This year, on November 20th, Velas Resorts commemorates its 35th anniversary, celebrating Eduardo's legacy and the continued evolution led by CEO Juan Vela Ruiz. Across all the resorts, the promise remains the same: genuine service, cuisine that delights, and experiences where every detail is crafted for the guest.
For more information, please visit www.velasresorts.com.
About Velas Resorts:
Velas Resorts in Riviera Maya, Puerto Vallarta, Riviera Nayarit, and Los Cabos have earned 70 AAA Diamonds, including the prestigious Five Diamond Award. Other esteemed international awards for services and facilities include one MICHELIN Star for Cocina de Autor restaurant in both Los Cabos and Riviera Maya, Virtuoso's Best Family Program, Forbes Travel Guide Five Star Award for SE Spa, and TripAdvisor's Top Hotels in the World, among others. Offering unparalleled all-inclusive experiences, properties include Grand Velas Los Cabos, with dramatic ocean views and unique spaces infusing every area of the resort; Grand Velas Riviera Nayarit, which enjoys a long stretch of pristine beach and a dramatic backdrop of the Sierra Madre mountains; and Grand Velas Riviera Maya, offering a sophisticated resort experience in the Caribbean with jungle and beach settings. Velas Vallarta is a family-friendly resort in Puerto Vallarta, offering spacious suites, gourmet dining, and spa treatments with ocean and Sierra Madre views on 10 beachfront acres along Banderas Bay. Casa Velas is a boutique adults-only hotel located on the Marina Vallarta Golf Course where guests have beach access at Táu Beach Club, a casual, relaxed atmosphere overlooking the ocean, with a jacuzzi, pool, delectable cuisine, and an expansive event space. Mar del Cabo, a boutique hotel on Mexico's Baja Peninsula, is the only European Plan property. Opened January 2024, Grand Velas Boutique Los Cabos is a new 79-suite resort and concept in the all-inclusive space. Velas Resorts was built by Eduardo Vela Ruiz, Founding President of Velas Resorts. Juan Vela Ruiz is Chief Executive Officer of the company.Explore tips, recipes, lifestyle and travel trends, and the latest news about Velas Resorts on the digital mag: www.velasmagazine.com.
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Media Contact:
Kenzie Johnston
KWE Partners
330-647-8058
SOURCE: Velas Resorts
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