SALT LAKE CITY, UT / ACCESS Newswire / November 19, 2025 / After 20 years as a leading Professional Employer Organization (PEO), Ampian HR has officially rebranded as Row Partners and unveiled the world's first End-to-End PEO - a comprehensive, integrated solution designed to deliver both operational certainty and measurable business growth.
This newly expanded End-to-End PEO model goes beyond traditional PEO services. In addition to Payroll, HR, Benefits, and Risk & Compliance, Row Partners now provides Medical Coding and Billing services and a suite of growth strategies purpose-built to help behavioral health facilities and residential treatment centers treat more patients amid an unprecedented nationwide demand for care.
"As Ampian HR, our focus was all about helping businesses survive the day-to-day. Now, Row Partners is dedicated to helping businesses grow," said Dan Shirts, President of Row Partners.
"By adding medical coding and billing and targeted growth strategies, including world-class marketing, we're helping behavioral healthcare providers thrive by empowering them to focus on what they do best - helping patients get better."
The launch of the End-to-End PEO comes at a pivotal moment for the behavioral health industry. Demand for care continues to outpace availability nationwide.
A February 2025 Pew Charitable Trusts report found that behavioral health needs across the U.S. remain significantly unmet. An August 2024 report from the National Center for Health Workforce Analysis revealed that more than one-third of the U.S. population - approximately 122 million people - live in designated Mental Health Professional Shortage Areas. Earlier findings showed that 59 million U.S. adults (23% of the population) experienced a mental illness in 2023, with 46% receiving no treatment. Long wait times, often reaching up to 48 days, illustrate the strain on behavioral health providers.
"As the world's first End-to-End PEO, we see a significant opportunity to enhance how behavioral health providers operate and grow, so they can help more individuals achieve life-changing outcomes," Dan Shirts added.
The Row Partners rebrand includes a new logo and brand mark designed to represent the seamless, collaborative partnership its End-to-End PEO solution offers. The new tagline, "All Together Now," reinforces the company's commitment to giving businesses, especially behavioral healthcare organizations, the combined expertise, operational support and growth strategies they need to succeed.
The official Row Partners Brand Anthem is now available on YouTube.
MEDIA CONTACT
Name: Dan Shirts
Company: Row Partners
Email: media@rowpartners.com
Website: https://rowrowrow.io/
Country: United States
SOURCE: Row Partners
View the original press release on ACCESS Newswire