When the shopping season rolls around, you’ve probably heard about Black Friday, Cyber Monday and Singles Day. But which one truly offers the best bargain? According to the team at Rounds.com, a technology company specializing in mobile asset management, the answer isn’t as straightforward as you might think.
They see these events as more than “just another sale.” They represent strategic revenue windows for retailers and, in many cases, orchestrated launches of websites or apps built specifically for the discount season. That means the best deal depends far more on the website, the category and timing than on the date alone.
What each sales day stands for
Black Friday has its roots in post-Thanksgiving retail craziness in the U.S., and it has evolved into a global online shopping event. Cyber Monday was born to give the online-only crowd their moment, emphasising e-commerce deals and digital platforms.
Meanwhile, Singles Day, which originates in China and takes place on November 11, has morphed into the world’s largest single-day online shopping festival.Each of these days carries its own mindset and audience: urgency and door-buster discounts for Black Friday, online-only flash deals for Cyber Monday, and global volume-driven campaigns for Singles Day.
The surprising twist: It depends on the website, not the date
What the experts at Rounds.com emphasize is that even though these occasions get the headlines, real savings come down to three key factors: how the retailer prepares, how the website management handles inventory and how the discount is communicated.
Some websites build special microsites or apps just for these events and Rounds has seen cases where the “sale” site is launched only for a short season with aggressive marketing, while the main brand site remains unchanged. That means you might find a deep discount on one platform but not another, even for the same item.
What buyers should keep in mind
From the perspective of someone analyzing digital assets and sale-platform performance, like Rounds, here are valuable takeaways for shoppers: first, always check the exact website version and location of the deal. A global brand might run one sale in the U.S. and a different, deeper one in another region.
Second, compare shipping, returns, and pickup costs. Sometimes a “higher” discount hides higher shipping fees or longer delivery times, which can nullify the economy. Third, look at the product category. If you’re buying electronics, you might find better value on Cyber Monday. If you’re after fashion or self-care items, Singles Day might surprise you.
Final verdict
To conclude, there is no universal answer to “which day is cheapest.” Instead, the best savings depend on the website, the asset (product) category, and how the retailer uses the sale event.
For example, a website built by developers purely for the seasonal rush might over-promise and under-deliver, while an established platform with transparent pricing and good user data may offer genuine value. What matters more than Black Friday, Cyber Monday or Singles Day is your preparation, the platform you shop with and the deal’s full cost.
Media Contact
Company Name: Rounds
Contact Person: Nir Slonim
Email: Send Email
State: Tel Aviv
Country: Israel
Website: https://www.rounds.com