In today's rapidly evolving technological landscape, what is the true source of a company's vitality? Is it leading technology, keen market insight, corporate culture building, or brand development...? Recently, Slkor Semiconductor Co., Ltd., a leader in the domestic semiconductor industry, provided a deeper answer through a seemingly "amateur" initiative: the official establishment of company basketball and badminton teams. This is not a fleeting perk but an integration of the founder Mr. Song Shiqiang's unique management philosophy into the company's lifeblood.
It aims to blend the "competitive and never-say-die" style of the sports field into every aspect of colleagues' work and import the Olympic spirit of "Faster, Higher, Stronger" into every small detail of work. It is also a strategic step for Slkor to build a "Humanistic Technology" ecosystem through sports fellowship, an measure to externally project the appeal and influence of the "SLKOR" brand, and a vivid footnote to Slkor's（www.slkormicro.com）transition from "hardcore" technology-driven advancement to the comprehensive strength combining soft and hard power.
Reception area at the new headquarters of Kinghelm & Slkor.
In an increasingly competitive business environment, a company's core competitiveness stems not only from technology, products, and markets but is also deeply rooted in its internal cultural soil and team spirit. Recently, Slkor Semiconductor Co., Ltd., an emerging force in the domestic semiconductor industry, has vividly demonstrated how corporate culture building can internally unite team strength and radiate outwards, becoming a vibrant "dynamic business card" for the corporate brand, through the official establishment of its company basketball and badminton teams. This is not merely an embellishment to employees' leisure time but a crucial move in Slkor's strategic development concerning "people" and "culture."
1. Building Strong Bodies, Cohering the Core: The Deep Resonance Between Sports Spirit and Team Building
To understand the profound meaning behind Slkor's move, one must look back to the management philosophy of its founder, Song Shiqiang. Mr. Song has repeatedly emphasized that "the way of enterprise begins with nurturing people." In his eyes, Slkor's most valuable asset is not cold, high-precision instruments or the most cutting-edge equipment, but the team of talented individuals full of passion and creativity. He strives to build not only a technological highland but also a "big home" where employees can gain a sense of belonging, achievement, and happiness.
This "people-oriented" philosophy naturally aligns with the sports spirit. Mr. Song Shiqiang understands this deeply. He believes:
Sports are a "Cohesive Agent": The ever-changing tactical coordination on the basketball court requires absolute trust and selfless dedication; the precise judgment and desperate saves at the badminton net test individual focus and team cohesion. This is highly consistent with the scenario at Slkor where close collaboration across departments and overcoming difficulties are required in the R&D of "high-performance, high-reliability" power devices. By organizing teams, he internalizes the "cooperative combat, never say die" spirit of the playing field into the "core" of the corporate team culture.
Sports are a "Whetstone": The semiconductor industry is fiercely competitive, akin to masters dueling, requiring both the agility to strike quickly and the endurance to persevere. Mr. Song Shiqiang hopes that basketball and badminton will temper the employees' indomitable will and rapid response capabilities. He advocates the concept of "the playing field is like the marketplace" within the company, allowing employees to experience the value of hard work through sweat, transforming the decisiveness and resilience honed in sports into the "core" strength needed to break through technical bottlenecks and expand market territories at work.
Mr. Song Shiqiang himself is also a sports enthusiast, regularly playing basketball, swimming, jogging, etc. He consistently emphasizes to Kinghelm and Slkor employees that good health enables good work, and a well-managed family enables successful work. We work hard during company hours, but after work, we should exercise well and manage our families well.
Since its establishment, Slkor has maintained rapid development in the fields of power devices and sensors. The fast iteration of technology and the rapidly changing market require the team to possess extreme resilience, collaboration ability, and the determination to overcome difficulties. Basketball and badminton are precisely the perfect "training grounds" for these qualities.
The establishment of the teams is an externalized practice of Song Shiqiang's philosophy of "nurturing people and coalescing the core." It injects vibrant vitality into the company, significantly enhances team cohesion and combat effectiveness, and reserves the most valuable human capital for Slkor's sustained innovation.
Song Shiqiang participates in a friendly match between Team Fuxing No.1 vs Rush Women's Basketball Team.
Song Shiqiang presents awards to the champion team of the first "Slkor" Cup Factory Basketball Association Basketball League.
Collaborative Operation, Precision like "Integrated Circuits": A successful offensive play on the basketball court relies on the instantaneous decision-making, off-ball movement, and precise passing of five players. This highly aligns with the work mode of Slkor's R&D team overcoming technical challenges and various departments collaborating to push projects forward. It strengthens employees' sense of the bigger picture and collaborative awareness, embedding the team spirit where "We" is greater than "I" deep into the culture.
Agile Response, Seizing Opportunities on the "Track": Badminton requires players to move quickly in a confined space, strike decisively, testing reaction speed, flexibility, and accuracy. This mirrors Slkor's need in the market competition to quickly judge and respond to customer needs and industry trends. Through sports, employees train their mental agility and decisiveness.
Perseverance and Tenacity, The "Core" Power of Never Giving Up: Both the intense confrontations in basketball and the prolonged rallies in badminton test the participants' willpower. The resilience and fighting spirit honed on the court naturally translate into the inner drive to face challenges and continuously innovate at work, becoming the "core" energy driving Slkor to constantly surpass on the technological "track."
In August 2023, the Kinghelm Badminton Team was established. Slkor Semiconductor（www.slkoric.com）, the sister company of Kinghelm, also established the "Slkor Warriors Basketball Team." Besides exercising, these teams allow for regular exchanges with peers in the electronic information industry, serving to promote and penetrate the Slkor and Kinghelm brands! Simultaneously, it provides employees with an excellent platform to release stress, enhance friendships, and boost cohesion. Amidst sweat and laughter, barriers between departments break down, and colleague relationships elevate from work partners to "comrades-in-arms" fighting side by side. This emotional bond formed based on shared interests and struggle is a valuable asset that no system or management can replace, greatly enhancing the company's centripetal force and employees' sense of belonging.
With the company's rapid and steady development, Kinghelm and Slkor continue to insist on building teams through sports, creating the organization with the concept of positive health. Beyond the Kinghelm Badminton Team and the "Slkor Warriors Basketball Team," they will also form clubs for other sports, contribute to the development of Kinghelm and Slkor!
2. Culture Casts the Soul, Brand Sets Sail: The Spillover of Value from Internal Vitality to External Image
Slkor's move is by no means a simple welfare measure but an important part of the systematic construction of its corporate culture, cleverly achieving the external output of brand value.
Shaping a "Vibrant" Corporate Image: In the public impression, tech companies are often associated with labels like "aloof" or "serious." By forming teams and participating in or organizing sports events, Slkor presents an image of a company full of vitality, energy, and humanistic care to the outside world. A team that knows how to live and loves sports often implies a team with active thinking and the courage to innovate, greatly enhancing the brand's appeal to top talent.
Communicating "Health and Striving" Brand Values: The passionate collisions in basketball and the elegant swiftness of badminton jointly convey an attitude of health, positivity, and active striving. This complements Slkor's brand connotation of pursuing technological excellence, reliable quality, and meticulous service. When customers and partners see the demeanor of Slkor employees on the court, they naturally associate it with the company's professionalism, reliability, and vitality in the market.
Building Diversified Brand Communication Scenarios: The teams can represent the company in industry leagues, community competitions, or public welfare sports activities, opening up new channels for brand promotion that are more likely to evoke emotional resonance. Jerseys printed with "Slkormicro" are themselves mobile advertisements, subtly enhancing brand awareness and reputation in broader social interaction spaces.
Implementing a People-Oriented Talent Strategy: The practical care for employees' physical and mental health is a vivid reflection of Slkor's "people-oriented" philosophy. A company committed to creating a sense of happiness and a growth platform for employees is more likely to attract and retain top talent. This warm, cohesive team will be the most solid guarantee for Slkor to face future challenges.
In the past two years, several groups of university students have come for internships during summer vacation. General Manager Song Shiqiang often says that these summer interns are our wealth; they are all very dedicated, and we mainly need to tap their potential and teach them how to think! We encourage them, which helps their development and growth! During this weekend training event, they, along with GM Song Shiqiang and new and old employees, participated in the Kinghelm Badminton Team and SLKOR Warriors Basketball Team activities. They poured out passion and released pressure through hard work and sweat, deepening understanding and increasing interaction and connection outside of work. This is a rare experience and growth opportunity for them!
3. Accumulating Strength for a Leap, Advancing Steadily and Going Far: Sports Culture Empowers Long-Term Corporate Development
Looking ahead, Slkor's basketball team and Kinghelm's badminton team, as living carriers of corporate culture and important components of brand building, will see their value amplified as the company grows. They are not only the "adhesive" for internal team building but also the "megaphone" for external brand communication, and a significant marker of Slkor's transition from being driven by "hard technology" to the coordinated development of "hard and soft power."
In the semiconductor industry, which is crucial for national strategy and requires long-term investment and hard work, Slkor has honed a elite force with strong physiques, firm wills, and seamless collaboration by building an excellent sports team culture. This team will demonstrate stronger combat effectiveness, whether in the R&D lab, on the production front lines, or at the forefront of market competition.
From the "court" to the "market," Slkor is narrating the growth story of a tech company in a passionate and warm way. This story contains the ultimate pursuit of technology, keen insight into the market, and profound care for "people" coupled with a strong belief in the power of teams. We have reason to believe that this team, capable of fighting hard and winning on the sports field, will also accelerate and create new brilliance on the grand "field" of promoting the development of China's semiconductor industry!
Kinghelm Cup Songgang Factory BA Zhongqing Spring Basketball League
"Beautiful Magic Cube Cup" Shenzhen Chuan-Yu Basketball Competition
Furthermore, Slkor has repeatedly sponsored and supported events like the Shenzhen Chuan-Yu Basketball League, the 2025 Songgang Factory BA Zhongqing Spring Basketball League, Fuxing Basketball Team, "Chuan-Yu Tongxin Hui Basketball," receiving widespread acclaim.
Slkor is adding a dynamic and bright splash of color to its brand banner through its unique "Sports + Culture" model.
It is understood that Slkor Semiconductor (www.slkoric.com) is headquartered in Shenzhen, Guangdong Province, China, driven by new materials, new processes, and new products. The Slkor technical team mainly comes from Yonsei University in Korea and Tsinghua University, mastering internationally leading SiC MOSFET production processes and fifth-generation ultra-fast recovery power SBD technology. It has developed from an initial FABLESS design company into an integrated company encompassing design, R&D, production, manufacturing, sales, and technical services. Slkor is a National High-Tech Enterprise holding multiple certifications including ISO9001 Quality Management System, EU RoHS, and REACH.
Slkor is committed to building the company into a professional, ecological, and inclusive platform. The Slkor official website features sections for technical exchange, expert columns, data queries, electronic information, industry news, and electronics encyclopedia. The upcoming "Slkor Grand Lecture Hall" plans to invite international experts and scholars to give public lectures, intending to be a collision of views, an exchange of academics, and a feast of ideas, built into a hall for learning and exchange among semiconductor peers. Slkor integrates the spirit of unity, hard work, and breakthrough from sports into its work, promotes happy living and enjoyable work, has established the "Slkor Warriors Basketball Team," and regularly holds various cultural and sports activities. Slkor adheres to the corporate culture of "Integrity," "Drive," "Resilience," "Meticulous," and the business ethics of "Do not do to others what you do not want done to yourself," promoting fairness, openness, cooperation, and win-win outcomes, developing collaboratively with suppliers, distributors, customers, and various partners. Slkor hopes to use technology and products to promote world development and, under the strong leadership of Mr. Song Shiqiang, become a "Leading Semiconductor Enterprise" soon!
Wei Houyi with Song Shiqiang, General Manager of Kinghelm & Slkor.
Author Profile: Wei Houyi, nickname Da Wei, is a planner, media professional, and host. Former Planning Director and Deputy Secretary-General of the Shenzhen Evening News Entrepreneurs Club, Executive Deputy Director of the Shenzhen-Qianxi Office of the Guangdong Provincial Development of Traditional Chinese Medicine Foundation, founder of the Guandan Card Game Club, and General Manager of Shenzhen Mingyusheng Culture Communication Co., Ltd.
The author is passionate about basketball, with a 32-year non-professional basketball career and numerous honors. He is also one of the founders and core members of several basketball teams including the New Youth Basketball Team, Fuxing Basketball Team, Shenzhen Business Basketball Team, and Brotherhood Basketball Team.
Additionally, he has previously served as Chief Press Officer and Host for the WBO Oriental Championship Boxing Committee, and as host/commentator for the China Auto 100-Hour Endurance Race, Guangdong Yamen Motorcycle Cross-Country Invitational, 2023 Greater Bay Area New Energy Vehicle 100-Hour Live Streaming Challenge, and the 2025 Shenlan Women's Basketball League.
(By Wei Houyi)
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Company Name: Shenzhen SLKOR Micro Semicon Co., Ltd.
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Website: www.slkoric.com