WASHINGTON, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Out of home (OOH) advertising revenue increased 4.5% in the third quarter of 2025 compared to the previous year, totaling $2.13 billion based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter revenue volume on record, extending the industry’s 18th consecutive quarter of growth. Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel’s continued strength through 2025.
"We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today’s media landscape,” said Anna Bager, President and CEO, OAAA. “Digital OOH continues to be one of the most powerful drivers of growth for the industry. It offers the immediacy and flexibility of online digital media but without the drawbacks that concern consumers, such as disruption, bots, or privacy issues. DOOH is a premium solution that delivers real-world presence, trusted proximity, and relevance at scale. As brands look for channels that combine accountability with consumer experience, OOH remains uniquely positioned to deliver meaningful, measurable impact.”
Key findings for the third quarter are noted below.
Digital OOH Continues to Lead Growth
Digital OOH accounted for 35% of total OOH revenue year-to-date and grew 11.6% in the third quarter, reinforcing its role as the category’s strongest growth engine.
Urban Formats Reflect Increased Consumer Mobility
Transit generated the highest growth among formats, increasing 11.4% from Q3 2024. Place-Based rose 8.3%, and Street Furniture increased 7.1%, mirroring rising consumer movement, commuting patterns, and out of home activity across major markets.
Broad-Based Category Growth Driven by Key Sectors
Seven of the top ten OOH spending industries increased investment in Q3, including three that posted double-digit gains:
- Financial Services +35.5%
- Insurance & Real Estate +26.8%
- Communications +10.3%
Year-to-date results also show several additional product category sectors achieving double-digit growth, including Computer Software, Architects/Contractors/Engineers, Wireless Telecom Providers, and Legal Services.
Local Services & Amusements remained the largest spending industry category YTD at $2.13 billion.
Top OOH Product Categories for Q3
- Legal Services
- Hospitals, Clinics & Medical Centers
- Consumer Banking
- Domestic Hotels & Resorts
- Computer Software
- Quick Serve Restaurants
- Colleges & Universities
- Local Government
- Architects, Contractors & Engineers
- Wireless Telecom Providers
Notably, Legal Services continued its rapid expansion. For the first time, a brand in the category, Morgan & Morgan, ranked as the top quarterly OOH advertiser.
Top OOH Advertisers of Q3
Ranked by spend:
- Morgan & Morgan
- JP Morgan
- Geico
- Apple
- McDonald's
- Verizon
- T-Mobile
- Disney
- Coca-Cola
- Johnson & Johnson
Among the top 100 OOH advertisers, 65 increased their spend from Q3 2024 and 19 more than doubled investment, highlighting growing confidence in the channel.
OOH Continues to Attract Technology and DTC Leaders
Nearly 30% of the top 100 OOH spenders were technology or direct-to-consumer brands, including thirteen in the top 30: Geico, Apple, Verizon, T-Mobile, Amazon, Samsung, Progressive, Google, Netflix, Uber, HBO, FX, and Paramount+.
OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and MediaRadar (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboard, street furniture, transit, place-based, and cinema advertising.
For more information about specific category spend, please contact Steve Nicklin at snicklin@oaaa.org or (202) 833-5566.
About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.
Media Contact
Cassady Nordeen
Cassady@purposenorthamerica.com
718-644-0273
