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Rently Introduces Resident Lifecycle Management Platform with New Innovations in AI Leasing, Smart Access and Integrated Operations

via Business Wire

New releases give property managers greater automation and residents a more seamless living experience within Rently’s connected ecosystem

Rently announced new innovations within its Resident Lifecycle Management Platform, which was introduced at Rently Summit 2025 to unify the company’s full suite of technologies under a single, connected ecosystem. The platform reflects Rently’s evolution from self-guided touring pioneer to a provider of end-to-end solutions that optimize the entire resident experience from listing and leasing to living.

With this announcement, Rently continues to expand the capabilities of the platform through new advancements in artificial intelligence, touring automation, smart access and system integrations. Together, these innovations simplify operations for property managers and create a more seamless experience for residents.

“Rently’s Resident Lifecycle Management Platform represents our vision for a fully connected rental ecosystem,” said Merrick Lackner, CEO of Rently. “From first inquiry to final lease, we’re creating technologies that help operators automate their workflows and provide residents with a seamless, secure and intelligent living experience.”

Innovations Across the Resident Lifecycle

Listing

Rently introduced new solutions to make property discovery faster and more intuitive for prospective renters, as 89% use Internet Listing Services (ILS) to find and schedule property tours (Google stat).

  • Rently Intelligence: An AI-powered leasing assistant that understands natural language, enabling prospective renters to search listings and schedule tours through chat, voice or text.
  • Zillow Tour Scheduling Integration: Allows prospective renters to book self-guided tours directly from listing sites, reducing friction and improving conversion rates.

Leasing

Rently unveiled updates that streamline self-guided tours and automate property management workflows.

  • Rently Tour Pass: A proximity-based feature that lets renters automatically unlock supported smart locks during self-guided tours, eliminating manual steps and improving the touring experience.
  • Expanded Partner Integrations: Rently has deepened its partnerships with leading property management and operations platforms to improve automation and data flow across leasing and maintenance workflows.
    • Buildium and AppFolio: Automatically sync property listings, marketing data and unit details into Rently and guest card data to the PMS, removing duplicate data entry and accelerating lead-to-lease conversion.
    • Entrata: Connects Rently’s smart home platform with Entrata’s property management system, automatically creating maintenance work orders when a smart lock’s battery runs low.
    • HappyCo: Integrates Rently access control with HappyCo’s maintenance platform, automatically generating secure, temporary access codes for technicians assigned to specific work orders.

Living

Rently launched three new smart home and access control devices designed to strengthen security and simplify management.

  • Rently Smart Bolt Elite: A flexible dual-connectivity smart lock that combines Bluetooth and Z-Wave Long Range with Kwikset® SmartKey Security®.
  • Rently Access Panel Pro: A compact access control panel for shared community areas and amenities with built-in connectivity and unified management through Rently’s platform.
  • Rently Smart Hub Pro: A smart thermostat and smart hub in one, enabling reliable automation and in-unit smart home control for residents and operators.

“Every advancement we’ve introduced this year builds on our mission to connect the entire resident lifecycle,” added Lackner. “By linking AI, hardware and platform integrations, we’re making it easier for property managers to operate efficiently and for residents to feel at home the moment they arrive.”

The Resident Lifecycle Management Platform and its newest innovations reflect Rently’s continued investment in connected rental technology, bridging operations, access and living into one unified experience.

About Rently

Rently is a resident lifecycle management platform designed for single-family and multifamily operators, helping optimize every stage of the rental journey—including listing properties, streamlining leasing processes with self-guided tours and smart access, and improving resident living experiences through smart home technology. From enhanced security and greater operational efficiency to increased occupancy and NOI, Rently provides tailored solutions that support operators' goals from a single, unified platform. To learn more, visit www.rently.com.

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